Creative Problem Solving for Managers

An introduction to the ideas and skills of creative problem solving, this text shows how and why people are blocked in their thinking, how this impairs the creative problem solving process and how creative problem solving techniques can help overcome these difficulties.

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This updated text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a wide range of business situations, it explores a wide range of problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems.


Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem solving skills of the first edition. Contents include:




blocks to creativity and how to overcome them
key techniques including lateral thinking, morphological analysis and synectics
computer-assisted problem solving
increased coverage of group problem solving techniques and paradigm shift.


As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.