Creative Problem Solving for Managers

Using case studies and case histories, together with extensive diagrams, examples and questions, this textbook provides an approach to creative problem solving.

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This updated text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a wide range of business situations, it explores a wide range of problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems.


Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem solving skills of the first edition. Contents include:




blocks to creativity and how to overcome them
key techniques including lateral thinking, morphological analysis and synectics
computer-assisted problem solving
increased coverage of group problem solving techniques and paradigm shift.


As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.