Intangible Organizational Resources (eBook)

Maja Wojciechowska is a Professor at University of Gdansk, Poland. Her research interests revolve around the organization and management of libraries, library marketing, and the promotion of reading and knowledge management in various institutions. Maja is a member of the IFLA Management and Marketing group, on the Advisory Board for the Polish Librarians’ Association and is Editor-in-Chief of the polish journal Library Management. Since 2007 she has been the Chairman and of the ‘Management and Organization of Libraries’ conference. 

Contents 6
Preface 8
List of Figures 14
List of Tables 16
1: Intangible Resources in an Information Society 18
1.1 Tangible vs. Intangible Resources: Definitions and Classification 18
1.2 Types of Intangible Resources 37
1.3 Impact of Socioeconomic Transformation on Intangible Resource Management 49
1.4 Intangible Resources as a Source of Competitive Advantage 53
2: Characteristics and Analysis of Selected Intangible Organisational Resources Related to the Intellectual Capital 72
2.1 Intellectual Capital vs. Intangible Resources Management 72
2.2 Human Capital 81
2.3 Leadership 104
2.4 Communication and Relationships 131
3: Characteristics and Analysis of Other Intangible Organisational Resources 148
3.1 Strategy 148
3.2 Organisational Culture 164
3.3 Reputation 185
3.4 Brand 216
3.5 Adaptability and Innovation 232
3.6 Networks and Consortia 251
3.7 Support for New Technologies and Processes 262
3.8 Intellectual Property 269
4: Intangible Organisational Resource Management 274
4.1 Models of Intangible Organisational Resource Management 274
4.2 Measurement of Intangible Resources 283
4.3 Protection of Intangible Resources 301
4.4 Intangible Organisational Resource Management in Polish Libraries: Research Results 310
Conclusion 337
References 339
Index 380