Cases in Hospitality Marketing and Management

A presentation of over 20 case studies illustrating the use of marketing tools such as segmentation, positioning, competitive analysis, marketing mix and strategy in the areas of hotel management, restaurant ownership, general catering and consultation to the catering trade.

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In this volume Robert Lewis presents over 20 case studies illustrating the use of marketing tools including segmentation, positioning, competitive analysis, marketing mix, and strategy. The cases are based on the author's 30 years of experience in teaching and in hotel management, restaurant ownership, airline food service and consulting.