Cases in Hospitality Marketing and Management
John Wiley & Sons Inc (Verlag)
978-0-471-24012-9 (ISBN)
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The is first hospitality strategy casebook. It contains 16 strategy and policy cases studies, emphasizing areas of hotel and restaurant management and tourism such as tour, cruise ship, and airline operations.
DEVELOPING STRATEGIES: MISSIONS AND GOALS. Southwest Airlines (USA). NH Hotels (Spain). INDUSTRY AND MACRO ENVIRONMENTS. KFC and the Fast--Food Industry (International). Carnival Cruise Lines (International). COMPETITIVE ADVANTAGE AND DISTINCTIVE COMPETENCE. Buckingham Enterprises, Ltd. (England). The Whister Golf Course (Canada). BUSINESS--LEVEL STRATEGIES. Virgin Atlantic Airways (England). Bagel Express (England). FUNCTIONAL--LEVEL STRATEGIES. Guest Quarters Suite Hotel (USA). Supreme Pizza (Canada). CORPORATE--LEVEL STRATEGIES. Four Seasons: Regent Hotels and Resorts (International). Nouvelles Frontieres (France). SAS International Hotels (International). STRATEGIES IMPLEMENTATION. The Howard Johnson Saga (USA). Novotel (France). Fiji Islands Tourism (South Pacific).
| Erscheint lt. Verlag | 27.2.1998 |
|---|---|
| Überarbeitung | Robert Harris |
| Zusatzinfo | Illustrations, maps, ports. |
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 189 x 236 mm |
| Gewicht | 725 g |
| Themenwelt | Reisen ► Hotel- / Restaurantführer |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-471-24012-5 / 0471240125 |
| ISBN-13 | 978-0-471-24012-9 / 9780471240129 |
| Zustand | Neuware |
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