Tourist Activities in Multimodal Texts

An Analysis of Croatian and Scottish Tourism Websites

M. Nekic, Kenneth A. Loparo (Autoren)

Buch | Softcover

227 Seiten

2015 | 1st ed. 2015
Palgrave Macmillan (Verlag)
978-1-349-48516-1 (ISBN)

Artikel merken

The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.

Melani Neki? has completed her doctoral studies at the Justus-Liebig University (JLU) and the International Graduate Centre for the Study of Culture (GCSC) in Gießen, Germany. Currently, she is a Language and Communication Trainer and Lecturer at diverse companies and educational institutions in Germany. Her research interests revolve around functional linguistics, social semiotics, multimodal communication and tourism studies.

1. Introduction 2. A Multi-Layer Approach to the Website Analysis 3. Website Analysis of Layout 4. Website Analysis of Meaning-making 4.1. Tourist Activities 4.2. Walking Activities 4.3. Natural Heritage 4.4. History and Heritage 4.5. Gastronomy 5. Conclusion

Erscheinungsdatum	26.05.2016
Zusatzinfo	XV, 227 p.
Verlagsort	Basingstoke
Sprache	englisch
Maße	140 x 216 mm
Themenwelt	Schulbuch / Wörterbuch ► Wörterbuch / Fremdsprachen
	Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft
	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Wirtschaft
Schlagworte	Multimodality • social semiotics • tourism discourse • Tourism Websites
ISBN-10	1-349-48516-0 / 1349485160
ISBN-13	978-1-349-48516-1 / 9781349485161
Zustand	Neuware