Tourist Activities in Multimodal Texts

An Analysis of Croatian and Scottish Tourism Websites

M. Nekic, Kenneth A. Loparo (Autoren)

Buch | Hardcover

227 Seiten

2014
Palgrave Macmillan (Verlag)
978-1-137-39790-4 (ISBN)

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The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.

Melani Neki? has completed her doctoral studies at the Justus-Liebig University (JLU) and the International Graduate Centre for the Study of Culture (GCSC) in Gießen, Germany. Currently, she is a Language and Communication Trainer and Lecturer at diverse companies and educational institutions in Germany. Her research interests revolve around functional linguistics, social semiotics, multimodal communication and tourism studies.

1. Introduction 2. A Multi-Layer Approach to the Website Analysis 3. Website Analysis of Layout 4. Website Analysis of Meaning-making 4.1. Tourist Activities 4.2. Walking Activities 4.3. Natural Heritage 4.4. History and Heritage 4.5. Gastronomy 5. Conclusion

Erscheint lt. Verlag	15.12.2014
Zusatzinfo	XV, 227 p.
Verlagsort	Basingstoke
Sprache	englisch
Maße	140 x 216 mm
Themenwelt	Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft
	Mathematik / Informatik ► Informatik ► Web / Internet
	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Wirtschaft
ISBN-10	1-137-39790-X / 113739790X
ISBN-13	978-1-137-39790-4 / 9781137397904
Zustand	Neuware