Exploring Public Relations

Ralph Tench is Professor of Communications Education at Leeds Beckett University Liz Yeomans is Principal Lecturer in Public Relations and Communications at Leeds Beckett University.

1 Public relations origins: definitions and history
2 Public relations and media
3 Digital and social media
4 Public relations and democracy
5 Community and society: corporate social responsibility (CSR)
6 International and multicultural context of public relations
7 Role of the public relations practitioner
8 Public relations theories: an overview
9 Strategic public relations planning and management
10 Public relations program research and evaluation
11 Corporate image, reputation and identity
12 Public relations, propaganda and the psychology of persuasion
13 Public relations' professionalism and ethics
14 Media relations
15 Internal communication
16 Managing community involvement program
17 Issues management
18 Crisis public relations management
19 Public relations and the consumer
20 Business-to-business public relations
21 Public affairs
22 PR in the world of finance
23 Integrated marketing communications
24 Sponsorship and public relations
25 Corporate communication
26 Non-government organisations and pressure groups
27 Celebrity public relations
28 Strategic communication and social marketing in healthcare
29 What next? Future issues for public relations