Exploring Public Relations

PART 1: THE CONTEXT OF PUBLIC RELATIONS

1. Public relations origins: definitions and history

2. Media context of contemporary public relations and journalism in the UK

3. Public relations and democracy

4. Community and society: corporate social responsibility (CSR)

5. Intercultural and multicultural context of public relations

6. Role of the public relations practitioner



PART 2: PUBLIC RELATIONS THEORIES AND CONCEPTS

7. Public relations theories: an overview

8. Strategic Public Relations Planning and Management

9. Public relations programme research and evaluation

10. Audiences, stakeholders, publics

11. Corporate image, reputation and identity

12. Public relations, propaganda and the psychology of persuasion

13. Public relations' professionalism and ethics



PART 3: PUBLIC RELATIONS SPECIALISMS

14. Media relations

15. Internal communication

16. Managing community involvement programmes

17. Issue Management

18. Crisis public relations management

19. Public relations and the consumer

20. Business-to-business public relations

21. Public Affairs

22. Public relations in the world of finance

23. Integrated marketing communications

24. Sponsorship



PART 4: SECTORAL CONSIDERATIONS

25. Corporate communication

26. Non-government organisations and pressure groups

27. Strategic communication and social marketing in healthcare organisations

28. Arts, leisure and entertainment marketing and communications

29. Celebrity culture and public relations

30. What next? Future issues for public relations