Writing and Speaking at Work
Pearson (Verlag)
978-0-13-041445-8 (ISBN)
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Designed to help students improve their ability to write and speak with confidence in the world of work, this text focuses on the practicalities of contemporary business communication—giving useful, concrete advice that students can apply immediately. Shorter than most other business communication texts, it eliminates unnecessary theoretical matters and gets right to the core of real, on-the-job communication, drawing from the author's many years of experience working with business and government. Very easy to read.
I. WRITING.
1. What Is Good Writing?
2. Developing a Good Style.
3. Using Examples and Comparisons.
4. Making Your Page Look Inviting.
5. Making Your Main Point Easy to Find.
6. Illustrating Your Ideas.
7. Getting Beyond the Period and Comma.
8. Learning Common-Sense Rules.
9. Preparing a Résumé and Cover Letter.
10. Documenting Your Sources.
11. Making the Most of E-mail.
II. SPEAKING.
12. What Is Business Speaking?
13. Using Good Techniques of Delivery.
14. Developing a Clear Structure.
15. Choosing and Designing Visual Aids.
16. Giving a Presentation Using a Computer.
17. Giving a Presentation Using Transparencies.
18. Rehearsing, Setting Up, and Overcoming Nervousness.
19. Preparing an Annotated Presentation.
Appendix A. Final Project: Applying Computer Techniques.
Appendix B. Final Project: Creating Reports.
Appendix C. Formats for Letters and Memos.
Appendix D. Sample Papers.
Index.
| Erscheint lt. Verlag | 20.6.2001 |
|---|---|
| Sprache | englisch |
| Maße | 177 x 235 mm |
| Gewicht | 413 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
| ISBN-10 | 0-13-041445-X / 013041445X |
| ISBN-13 | 978-0-13-041445-8 / 9780130414458 |
| Zustand | Neuware |
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