Trend-Driven Innovation (eBook)
368 Seiten
Wiley (Verlag)
978-1-119-07647-6 (ISBN)
Henry Mason (Managing Director) has overseen trend thinking across all trendwatching.com's free publications and paid services since 2010. In the past 3 years, Henry has given over 50 keynote presentations in more than 25 countries across 6 continents. Henry has been quoted as a trend expert in numerous business publications, including The Guardian, Financial Times, El Pais, The New York Times and The Economist, and has appeared on television networks such as CNBC, the BBC, Al Jazeera and Brazil's Globo News. David Mattin (Head of Trends & Insights) is responsible for day-to-day trend thinking across free and Premium content. He started his career on the features desk at The Times, and has written and presented documentaries for BBC Radio. His business, innovation and consumer insight journalism has appeared in a wide range of newspapers and magazines including CNBC, Quartz, Inc Magazine, the National, Harper's Bazaar and more. Delia Dumitrescu (Lead Innovation Architect) has delivered presentations and workshops across Europe, and guest lectures at various universities. She is a published trend and innovation expert, and author of several books including Road Trip to Innovation and was featured in Forbes Romania's Top 30 Under 30 in 2014. Maxwell Luthy (Senior Trend Strategist) represents trendwatching.com in North America, delivering keynotes and facilitating client workshops. Maxwell was previously the Director of trendwatching.com's 2,600+ international spotter network.. He has spoken on trends in the US, UK, Turkey, South Africa and the Philippines, and has been quoted as a trend expert in publications such as the Financial Times.
1 WHY NOW
Welcome to the Expectation Economy
The Expectation Economy 06
Why your customers are (almost) impossible to please
2 SCAN
The Overwhelm Is the Opportunity
Trends 101 44
Where to start with consumer trends
Watch Businesses First, Customers Second 60
The counterintuitive secret to customer centricity
Trends in the Wild 86
Four trends and how we identified them
Building a Trend Framework 98
Why you need one; how to build it; sharing ours
3 FOCUS
What to Run With, When, and How
Post-Demographic Consumerism 120
A license to focus on surprising things
Evaluating Trends for Opportunity 144
Drill deeper into the opportunities offered to you by any trend
The Consumer Trend Radar 172
Prioritize and visualize application of the trends you'll run with
4 GENERATE
Turn Insights into Ideas
The Consumer Trend Canvas 200
A simple tool for generating compelling, trend-driven innovation ideas
The Consumer Trend Canvas in Action 224
Practical examples to learn from
Trend-Driven Ideation Sessions 244
Run workshops that deliver winning ideas
5 EXECUTE
Realize Your Ideas, or Realize They Are Useless
The First Yards 264
Make those first steps count
6 CULTURE
Unlock an Opportunity Machine
Your Trend Department 286
Get your colleagues to see around corners
Trend-Driven Ecosystems 306
Tap into and harness external networks, too
Erscheint lt. Verlag | 6.10.2015 |
---|---|
Vorwort | Alexander Osterwalder |
Sprache | englisch |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
Schlagworte | Business & Management • Creativity & Innovation Management • Innovations- u. Kreativitätsmanagement • Innovations- u. Kreativitätsmanagement • Wirtschaft • Wirtschaft u. Management |
ISBN-10 | 1-119-07647-1 / 1119076471 |
ISBN-13 | 978-1-119-07647-6 / 9781119076476 |
Haben Sie eine Frage zum Produkt? |
![PDF](/img/icon_pdf_big.jpg)
Größe: 44,5 MB
Kopierschutz: Adobe-DRM
Adobe-DRM ist ein Kopierschutz, der das eBook vor Mißbrauch schützen soll. Dabei wird das eBook bereits beim Download auf Ihre persönliche Adobe-ID autorisiert. Lesen können Sie das eBook dann nur auf den Geräten, welche ebenfalls auf Ihre Adobe-ID registriert sind.
Details zum Adobe-DRM
Dateiformat: PDF (Portable Document Format)
Mit einem festen Seitenlayout eignet sich die PDF besonders für Fachbücher mit Spalten, Tabellen und Abbildungen. Eine PDF kann auf fast allen Geräten angezeigt werden, ist aber für kleine Displays (Smartphone, eReader) nur eingeschränkt geeignet.
Systemvoraussetzungen:
PC/Mac: Mit einem PC oder Mac können Sie dieses eBook lesen. Sie benötigen eine
eReader: Dieses eBook kann mit (fast) allen eBook-Readern gelesen werden. Mit dem amazon-Kindle ist es aber nicht kompatibel.
Smartphone/Tablet: Egal ob Apple oder Android, dieses eBook können Sie lesen. Sie benötigen eine
Geräteliste und zusätzliche Hinweise
Zusätzliches Feature: Online Lesen
Dieses eBook können Sie zusätzlich zum Download auch online im Webbrowser lesen.
Buying eBooks from abroad
For tax law reasons we can sell eBooks just within Germany and Switzerland. Regrettably we cannot fulfill eBook-orders from other countries.
aus dem Bereich