Global Business Today

An introduction to international business that emphasizes environmental factors, this text provides concise coverage of key global issues, including the cultural context for global business, cross-border trade and investment, the global monetary system and competition in the global environment.

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This text provides concise coverage of key global issues, including the cultural context for global business, cross-border trade and investment, the global monetary system and competition in the global environment. It is a general introduction to international business that emphasizes environmental factors. There are a number of real-world examples and cases from small, medium and large companies throughout the world. The "Another Perspective" boxes, found in most chapters, show what an international business manager needs to know in order to make an informed decision. The accompanying "Global Business Plan Project and Resource" CD is designed to help students gain experience in conducting research and applying text concepts to the real world of international business.