Global Business Today
Seiten
2000
|
International student edition
McGraw-Hill Inc.,US
978-0-07-118235-5 (ISBN)
McGraw-Hill Inc.,US
978-0-07-118235-5 (ISBN)
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This text provides concise coverage of key global issues including: the cultural context for global business, cross-border trade and investment, the global monetary system, and competition in the global environment. The book emphasizing the environmental factors, with less coverage of operations.
This established text of the international business market provides concise coverage of key global issues including: the cultural context for global business, cross-border trade and investment, the global monetary system, and competition in the global environment. The chapters give a general introduction to international business, emphasizing the environmental factors, with less coverage of operations.
This established text of the international business market provides concise coverage of key global issues including: the cultural context for global business, cross-border trade and investment, the global monetary system, and competition in the global environment. The chapters give a general introduction to international business, emphasizing the environmental factors, with less coverage of operations.
Part 1 Globalization: globalization. Part 2 Country differences: country differences in political economy; differences in culture. Part 3 Cross-border trade and investment: international trade theory; the political economy of international trade; foreign direct investment; regional economic integration. Part 4 Global money system: the foreign exchange market; the global monetary system. Part 5 Competing in a global marketplace: global strategy; entering foreign markets; global marketing and product development; global operations management; global human resources management.
| Erscheint lt. Verlag | 1.8.2000 |
|---|---|
| Zusatzinfo | colour illustrations, colour maps, notes, glossary, index |
| Verlagsort | New York |
| Sprache | englisch |
| Gewicht | 1020 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 0-07-118235-7 / 0071182357 |
| ISBN-13 | 978-0-07-118235-5 / 9780071182355 |
| Zustand | Neuware |
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