Presentation Secrets (eBook)

Alexei Kapterev is the author of "Death by PowerPoint," the world's most popular presentation on presentations, with over a million views to date. He runs a consulting practice in addition to working with Mercator, Russia's leading business graphics company. He also teaches visual communication at the Graduate School of Business Administration, Moscow State University.

Read This First xiii

Chapter 1 3 What Is Presentation? 1

What Are Presentations? 2

Story 4

Slides 7

Delivery 13

The Three Principles of Presenting 14

Summary 22

Part I 3 Story 23

Chapter 2 3 The Story's Focus 25

Not All Stories Are Created Equal 26

Focusing on One Idea 26

Setting the Goal 27

The Customer Isn't Always Right 35

Gathering the Material 39

Inventing the Truth 47

Can You Sell Without Lying? 47

Summary 48

Chapter 3 3 The Story's Contrast
51

Problems and Solutions 52

Hero and Villain 63

Summary 73

Chapter 4 3 The Story's Unity 75

Making Your Story Unified 76

Case Study: The Story of Tomato Sauce 80

The Problem of Balance 82

Case Study: A Company Introduction 99

Summary 101

Part I I 3 Slides 103

Chapter 5 3 The Slides' Focus 105

Producing Your Slides 106

Zen and Vajrayana 107

Designing Zen Slides 113

Summary 131

Chapter 6 3 The Slides' Contrast 133

Energizing Lifeless Diagrams 134

Using Comparisons 136

Data Visualization 144

Lies, Damned Lies, and Statistics 155

A Word on Animation 159

Where to Go Next?--Visualization Resources 161

Summary 162

Chapter 7 3 The Slides' Unity 163

Avoiding Ugly Slides 164

Slide Design for Non-Designers 165

Working with Pictures 188

United World in a Slide Deck 191

Summary 195

Part I I I 3 Delivery 197

Chapter 8 3 Focus in Delivery 199

What Should You Focus on During Delivery? 200

Clarity 202

Pace 205

Voice 207

Engaging with Your Audience 208

Making Eye Contact 212

Addressing Any Questions 218

Using Humor (or Not?) 218

Summary 220

Chapter 9 3 Contrast in Delivery 221

The Opposite of Monotony 222

Being Perfect Versus Being Passionate 223

Don't Avoid Confrontation 226

Learning from Other People 232

Summary 241

Chapter 10 3 Unity in Delivery 243

Going with the Flow 244

The Pros and Cons of Improvisation 247

Relaxing Control 251

Summary 263

Chapter 11 3 Where to Go Next 265

Presentation Checklist 266

Taking Further Steps 269

General Presentation Resources 269

Storytelling Resources 270

Slide Resources 273

Delivery Resources 275

Presentations Transform 277

Index 279