International Business, Global Edition
Pearson Education Limited (Verlag)
978-0-273-78697-9 (ISBN)
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This Global Edition has been edited to include enhancements making it more relevant to students outside the United States
A readable, concise, and innovative tour through the discipline, International Business: The Challenges of Globalization presents the subject matter in a comprehensive - yet succinct - framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all students.
I. GLOBAL BUSINESS ENVIRONMENT
1. Globalization
II. NATIONAL BUSINESS ENVIRONMENTS
2. Cross-Cultural Business
3. Politics, Law, and Business Ethics
4. Economics and Emerging Markets
III. INTERNATIONAL TRADE AND INVESTMENT
5. International Trade
6. Business-Government Trade Relations
7. Foreign Direct Investment
8. Regional Economic Integration
IV. THE INTERNATIONAL FINANCIAL SYSTEM
9. International Financial Markets
10. International Monetary System
V. INTERNATIONAL BUSINESS MANAGEMENT
11. International Strategy and Organization
12. Analyzing International Opportunities
13. Selecting and Managing Entry Modes
14. Developing and Marketing Products
15. Managing International Operations
16. Hiring and Managing Employees
Notes
Glossary
Name/Company Index
Subject Index
| Verlagsort | Harlow |
|---|---|
| Sprache | englisch |
| Maße | 215 x 263 mm |
| Gewicht | 848 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 0-273-78697-0 / 0273786970 |
| ISBN-13 | 978-0-273-78697-9 / 9780273786979 |
| Zustand | Neuware |
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