International Business with MyIBLab - John Wild, Kenneth Wild

International Business with MyIBLab

Global Edition

John Wild, Kenneth Wild (Autoren)

Media-Kombination
2011 | 6th edition
Pearson Education
978-0-273-75263-9 (ISBN)
62,60 inkl. MwSt
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For introductory International Business courses with the need for a brief, accessible text.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

A readable, concise, and innovative tour through the study of international business.



International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Real-world examples and engaging features help to bring the concepts to life and make international business accessible for all students.



The sixth edition captures and explains the influence of the global credit crisis and recent recession on international business, while also emphasizing its focus on the crucial role of emerging markets in today's global marketplace.



Accompanied by myIBlab!

See the hands in the air, hear the roar of discussion be a Rock Star in the classroom. myIBlab makes it easier for you to be a Rock Star in the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources.

Part 1: Global Business Environments

Chapter 1. Globalization

Part 2: National Business Environments

Chapter 2. Cross-Cultural Business

Chapter 3. Politics, Law, and Business Ethics

Chapter 4. Economics and Emerging Markets

Part 3: International Trade and Investment

Chapter 5. International Trade

Chapter 6. Business-Government Trade Relations

Chapter 7. Foreign Direct Investment

Chapter 8. Regional Economic Integration

Part 4: The International Financial System

Chapter 9. International Financial Markets

Chapter 10. International Monetary System

Part 5: International Business Management

Chapter 11. International Strategy and Organization

Chapter 12. Analyzing International Opportunities

Chapter 13. Selecting and Managing Entry Modes

Chapter 14. Developing and Marketing Products

Chapter 15. Managing International Operations

Chapter 16. Hiring and Managing Employees

Sprache englisch
Maße 216 x 273 mm
Gewicht 900 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Wirtschaft Volkswirtschaftslehre Makroökonomie
ISBN-10 0-273-75263-4 / 0273752634
ISBN-13 978-0-273-75263-9 / 9780273752639
Zustand Neuware
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