International Business with MyIBLab
Pearson Education
978-0-273-75263-9 (ISBN)
- Titel erscheint in neuer Auflage
- Artikel merken
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
A readable, concise, and innovative tour through the study of international business.
International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Real-world examples and engaging features help to bring the concepts to life and make international business accessible for all students.
The sixth edition captures and explains the influence of the global credit crisis and recent recession on international business, while also emphasizing its focus on the crucial role of emerging markets in today's global marketplace.
Accompanied by myIBlab!
See the hands in the air, hear the roar of discussion be a Rock Star in the classroom. myIBlab makes it easier for you to be a Rock Star in the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources.
Part 1: Global Business Environments
Chapter 1. Globalization
Part 2: National Business Environments
Chapter 2. Cross-Cultural Business
Chapter 3. Politics, Law, and Business Ethics
Chapter 4. Economics and Emerging Markets
Part 3: International Trade and Investment
Chapter 5. International Trade
Chapter 6. Business-Government Trade Relations
Chapter 7. Foreign Direct Investment
Chapter 8. Regional Economic Integration
Part 4: The International Financial System
Chapter 9. International Financial Markets
Chapter 10. International Monetary System
Part 5: International Business Management
Chapter 11. International Strategy and Organization
Chapter 12. Analyzing International Opportunities
Chapter 13. Selecting and Managing Entry Modes
Chapter 14. Developing and Marketing Products
Chapter 15. Managing International Operations
Chapter 16. Hiring and Managing Employees
Sprache | englisch |
---|---|
Maße | 216 x 273 mm |
Gewicht | 900 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
Wirtschaft ► Volkswirtschaftslehre ► Makroökonomie | |
ISBN-10 | 0-273-75263-4 / 0273752634 |
ISBN-13 | 978-0-273-75263-9 / 9780273752639 |
Zustand | Neuware |
Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
Haben Sie eine Frage zum Produkt? |
aus dem Bereich