The Business Environment (with CourseMate and eBook Access Card)
Cengage Learning EMEA
978-1-4080-6630-0 (ISBN)
- Titel ist leider vergriffen;
keine Neuauflage - Artikel merken
The Business Environment offers an accessible introduction to the business environment model, taking into account curriculum and blended learning developments. For those new to business and business economics it introduces the key concepts, theory and examples (covering marketing, human resource management, operations management, finance), whilst also maintaining the depth and rigour needed for both undergraduate and postgraduate level study. The accompanying CourseMate offers a host of practical material mapped specifically to each chapter, and provides the overall product with unrivalled depth and coverage for the levels targeted. This textbook is autopackaged with CourseMate. CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook and the textbook-specific website. CourseMate includes an integrated eBook and interactive teaching and learning tools including quizzes, flashcards, videos, and more and an EngagementTracker, a first-of-its-kind tool that monitors student engagement in the course.
Phil Kelly is a Programme Leader and Reader at Liverpool Business School. He teaches management on a variety of undergraduate and postgraduate programmes. Prior to this, he was a business practitioner and worked for 20 major companies across the world. He has a Doctorate in Business Administration from Manchester University. Andrew has over twenty years’ experience as a teacher and author across all levels of education. His speciality lies within assessment having been a former Chair of Examiners for a major awarding body in the UK for Business and Economics, a Fellow of the Chartered Institute of Educational Assessors and a consultant for regulatory bodies. Andrew has written texts on business and economics across different levels including A-level and undergraduate economics texts and had articles published as a result of his PhD research. This research is looking at assessment and the notion of threshold concepts in economics. He is the Editor of Teaching Business and Economics, the journal of the Economics, Business and Enterprise Association (EBEA) and lives in Rutland with his wife, Sue and twin sons Alex and Johnny.
Part One: INTRODUCTION.
1. Introducing the Business Environment.
Part Two: THE ENVIRONMENTS.
2. The Political and Legal Environment.
3. The Economic Environment.
4. The Social and Demographic Environment.
5. The Technological Environment.
6. The Competitive Environment.
7. The Sustainable Environment.
Part Three: FIRMS.
8. The Concept of the Firm.
9. Inside the Firm.
10. The Behaviour of Firms.
Part Four: MARKETS.
11. Markets.
12. The Role of Government.
13. International Markets and Globalisation.
| Erscheint lt. Verlag | 18.2.2013 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Gewicht | 700 g |
| Themenwelt | Sozialwissenschaften ► Pädagogik |
| Wirtschaft ► Betriebswirtschaft / Management | |
| Wirtschaft ► Volkswirtschaftslehre | |
| ISBN-10 | 1-4080-6630-0 / 1408066300 |
| ISBN-13 | 978-1-4080-6630-0 / 9781408066300 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
aus dem Bereich
