The Business Environment
Cengage Learning EMEA (Verlag)
978-1-4080-3016-5 (ISBN)
The Business Environment provides a flexible and comprehensive learning experience for modern PESTLE-driven courses by using a two-tier approach. The book offers an accessible introduction to the business environment model, taking into account curriculum and blended learning developments. For those new to business and business economics it introduces the key concepts, theory and examples (covering marketing, human resource management, operations management, finance), whilst also maintaining the depth and rigour needed for both undergraduate and postgraduate level study. The accompanying CourseMate offers a host of practical material mapped specifically to each chapter, and provides the overall product with unrivalled depth and coverage for the levels targeted.
Phil Kelly is a Programme Leader and Reader at Liverpool Business School. He teaches management on a variety of undergraduate and postgraduate programmes. Prior to this, he was a business practitioner and worked for 20 major companies across the world. He has a Doctorate in Business Administration from Manchester University. Andrew Ashwin is an Associate Lecturer in the Department of Management in the Lincoln International Business School, at the University of Lincoln in the UK. Andrew teaches and supports students doing undergraduate degrees and MBAs in Leadership and Management across a range of modules and also teaches Commercial and Operational Management to students following master's degrees in the Lincoln Institute for Agricultural Technology. He has an MBA from the University of Hull and a PhD in assessment and the notion of threshold concepts in economics from the University of Leicester. Andrew is an experienced author, writing a number of texts for students at different levels, and journal publications related to his PhD research as well as working on the development of online learning materials at the University of Bristol�s Institute of Learning and Research Technologies. Andrew was Chair of Examiners for a major awarding body for business and economics in England and is a subject specialist consultant in economics for the UK regulator, Ofqual. Andrew has a keen interest in assessment and learning in economics and has received accreditation as a Chartered Assessor with the Chartered Institute of Educational Assessors. He has also edited the journal of the Economics, Business and Enterprise Association.
Part One: INTRODUCTION.
Chapter One: Introducing the Business Environment.
Part Two: THE ENVIRONMENTS.
Chapter Two: The Political and Legal Environment.
Chapter Three: The Economic Environment.
Chapter Four: The Social and Demographic Environment.
Chapter Five: The Technological Environment.
Chapter Six: The Competitive Environment.
Chapter Seven: The Sustainable Environment.
Part Three: FIRMS.
Chapter Eight: The Concept of the Firm.
Chapter Nine: Inside the Firm.
Chapter Ten: The Behaviour of Firms.
Part Four: MARKETS.
Chapter Eleven: Markets.
Chapter Twelve: The Role of Government.
Chapter Thirteen: International Markets and Globalisation.
| Verlagsort | London |
|---|---|
| Sprache | englisch |
| Maße | 195 x 260 mm |
| Gewicht | 682 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
| Wirtschaft ► Volkswirtschaftslehre | |
| ISBN-10 | 1-4080-3016-0 / 1408030160 |
| ISBN-13 | 978-1-4080-3016-5 / 9781408030165 |
| Zustand | Neuware |
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