Corporate Blogging For Dummies (eBook)

Douglas Karr is the President and CEO of DK New Media. He runs the Marketing Technology Blog (http://marketingtechblog.com/). Chantelle Flannery works at a social media agency focusing on strategy, client relationships, and production management. Chantelle blogs at http://www.hertakeonmarketing.com.

Introduction.

Part I: Getting Started with Corporate Blogging.

Chapter 1: Corporate Blogging from Soup to Nuts.

Chapter 2: Laying the Foundation for Blogging.

Chapter 3: Deciding On Your Blogging Goals.

Part II: Mapping Out and Implementing Your CorporateBlog.

Chapter 4: Using a Domain That Matters for Your CorporateBlog.

Chapter 5: Choosing a Blogging Platform.

Chapter 6: Regarding Time, Resources, and Content.

Chapter 7: Working with Your Blogging Team.

Part III: Engaging Your Search Engine OptimizationStrategy.

Chapter 8: Making the Most of Search Engines.

Chapter 9: Writing Content That Drives Search EngineTraffic.

Part IV: Expanding Blog Posts and Promoting Content.

Chapter 10: How to Blog without Writing.

Chapter 11: Marketing and Promoting Your Blog.

Part V: Measuring Success.

Chapter 12: Imagining Your Blog as a Sales Funnel.

Chapter 13: Directing Your Readers through Calls-to-Action.

Chapter 14: Leading Your Readers through Landing Pages.

Chapter 15: Measuring Success with Analytics.

Part VI: The Part of Tens.

Chapter 16: Ten Ways to Promote Your Blog.

Chapter 17: Ten Ways to Grow Your Audience.

Chapter 18: Ten Ways to Reignite Old Content.

Index.

"Great chunks of information about blogging, social media, andsearch engine optimization that will help anyone with a blog (notjust those in corporations)." (Liz Strauss, author of SuccessfulBlog, www.successful-blog.com)

"If you want to be an effective corporate blogger, let's faceit...you really need this book" (Brian Clark, founder, Copyblogger,(tweeted on August 12th - http://twitter.com/copyblogger/status/20944026463)