Internet Marketing (eBook)

Internet marketing expert Matt Bailey is founder and President of SiteLogic Marketing, where he has more than 15 years of experience helping such companies as Goodyear, Hilton International, Samsonite, American Greetings, Proctor & Gamble, Eaton Corporation, and Google create, implement, and measure comprehensive strategies for search engine marketing, website analytics, website usability, and social media. He speaks regularly at such key trade shows as Search Engine Strategies (SES), Direct Marketing Association (DMA), and the American Advertising Federation. He also is an instructor for the DMA's Online Marketing Academy, an adjunct faculty member at Rutgers University, and faculty member of Market Motive. Matt also serves on the Advisory Board of Search Engine Strategies and maintains a popular blog on Internet marketing (sitelogicmarketing.com/blog).

Part I : Understanding Today's Internet Marketing.

1 A Holistic Approach.

2 How Search Engines Work.

3 Business and Visitor Goals.

Part II: Month 1: Evaluate and Research.

4 Week 1: Evaluate Your Site.

5 Week 2: Understand Basic SEO.

6 Week 3: Jump into Keyword Research.

7 Week 4: Leverage Principles of Sales and Marketing.

Part III: Month 2: Develop Content that Converts.

8 Week 5: Understand Content Comes First.

9 Week 6: Create Content that Connects.

10 Week 7: Master the Science of Online Persuasion.

11 Week 8: Improve Conversions.

Part IV: Month 3: Develop Good Site Architecture.

12 Week 9: Create Effective Site Navigation.

13 Week 10: Design for Accessibility.

14 Week 11: Identify Technical Roadblocks.

15 Week 12: Focus on the Important Details.

Part V: Month 4: Expand Your Reach and Measure
Results.

16 Week 13: Build Links.

17 Week 14: Add to Your Business with Blogs.

18 Week 15: Get Friendly with Social Media.

19 Week 16: Develop a Complementary Pay-per-Click Campaign.

20 Week 17: Measure, Measure, Measure.

21 Week 18: Analyze for Action.