The PDMA Handbook of New Product Development 3e

PDMA is a global nonprofit organization seeking to accelerate the contribution that innovation makes to the economic and professional growth of people, businesses, and societies around the world. PDMA delivers improved organizational performance and individual career growth by offering the latest academically rigorous innovation research, resources for product development and management knowledge, and opportunities for collaboration among an international network of innovators. Kenneth B. Kahn, PhD, is Professor of Marketing and Director of the da Vinci Center for Innovation at Virginia Commonwealth University in Richmond, Virginia. His teaching and research interests address product development, product management, and demand forecasting of current and new products. He has consulted with and conducted training sessions for numerous companies, and has been a PDMA member since 1989. Sally Evans Kay has been active in PDMA since 1988 both nationally and at the chapter level and currently chairs The Outstanding Corporate Innovator Award Committee. Rebecca J. Slotegraaf, PhD, is Associate Professor of Marketing and Whirlpool Faculty Fellow at the Kelley School of Business, Indiana University. She serves on the editorial boards of the Journal of Marketing, Journal of Product Innovation Management, and others. Steve Uban, PE, NPDP, has been a practitioner in research and new product development for almost 40 years. Mr. Uban is a Professional Engineer and Certified New Product Development Professional and is on the board of the PDMA Foundation.

Introduction Section One: Preparing Chapter One: New Products- What Separates the Winners and the Losers and What Drives Success by Robert Cooper Chapter Two: Innovation Management Framework: A Model for Managers Who Want to Grow Their Business by Paul Mugge and Stephen Markham Chapter Three: Service Development by Thomas Kuczmarski and Rishu Mandolia Chapter Four: Business Model Innovation: Innovation Outside the Core by Heidi Bertels and Peter Koen Chapter Five: Open Innovation: Successful Venturing by Rob Van Leen and Marcel Lubben Chapter Six: Success Factors of New Product Development for Emerging Markets by Anne Dubiel and Holger Ernst Section Two: Starting Chapter Seven: Effective Practices in the Front End of Innovation by Peter Koen, Heidi Bertels, and Elko Kleinschmidt Chapter Eight: Getting Lightning to Strike: Ideation and Concept Generation by Chris Miller Chapter Nine: Portfolio Management by Scott Edgett Chapter Ten: Identifying Significant New Business Opportunities by Deb Mills and Paige Siempelkamp Chapter Eleven: We-ness, Knowledge Sharing, and Performance in New Product Development Teams by Hyunjung Lee and Stephen Markham Chapter Twelve: Virtual Teams in New Product Development: Characteristics and Challenges by Nick Lockwood, Mitzi Montoya, Anne Massey Section Three: Progressing Chapter Thirteen: Obtaining Customer Needs for Product Development by Abbie Griffin Chapter Fourteen: User Research for Product Innovation: Qualitative Methods by Gary Schirr Chapter Fifteen: Market Analytics by Brian Ottum Chapter Sixteen: Forecasting New Products by Kenneth Kahn Chapter Seventeen: Social Media and New Product Development by Amy Kenly Section Four: Achieving Chapter Eighteen: Developing Intelligent Products by Serge Rijsdijk and Erik Jan Hultink Chapter Nineteen: Strategies to Improve NPD Governance by Steven Haines Chapter Twenty: Managing the Supply Chain Implications of Launch by Roger Calantone and Anthony Di Benedetto Chapter Twenty-One: Post-Launch Product Management by Steven Haines Chapter Twenty-Two: Managing Innovation Paradoxes for Organizational Ambidexterity by Marianne Lewis and Constantine Andriopoulos Chapter Twenty-Three: Understanding the Most Common Types of Intellectual Property Rights and Applying Them to the Product Development Process by Rel Ambrozy Section Five: PDMA Research Chapter Twenty-Four: Lessons Learned from Outstanding Corporate Innovators by Sally Kay, Doug Boike, Wayne Fisher, Thomas Hustad, Stan Jankowski, Deborah Mills, Barry Novotny, Albert Page, and Bill Riggs Chapter Twenty-Five: The Difference Between Goods and Service Development: A PDMA CPAS Research Study by Stephen Markham and Thomas Hollmann Chapter Twenty-Six: The Emergence of the Product Innovation Discipline and Implications for Further Research by Anthony Di Benedetto APPENDIX ONE: About the Product Development and Management Association APPENDIX TWO: Product Development Glossary