Business Communication - Barbara G. Shwom, Lisa Gueldenzoph Snyder

Business Communication

Polishing Your Professional Presence Plus MyBCommLab with Pearson eText -- Access Card Package
Media-Kombination
575 Seiten
2014 | 2nd edition
Prentice Hall
978-0-13-309880-8 (ISBN)
167,55 inkl. MwSt
  • Titel ist leider vergriffen;
    keine Neuauflage
  • Artikel merken
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

 

Packages

Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.

 

Used or rental books

If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.

 

Access codes

Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.

 

--

Directed primarily toward undergraduate college/university courses in business communication, this text also provides practical content to current and aspiring industry professionals.


Career success depends largely on one's ability to be professional, adaptable, and strategic about their communication choices. By providing concise information on how to develop a strong foundation in business communication, Business Communication: Polishing Your Professional Presence helps readers enhance their professional and personal success.

 

013309880X / 9780133098808 Business Communication: Polishing Your Professional Presence Plus MyBCommLab with Pearson eText -- Access Card Package

Package consists of

0133059510 / 9780133059519 Business Coummication: Polishing Your Professional Presence

0133060896 / 9780133060898 NEW MyBCommLab with Pearson eText -- Access Card -- for Business Coummication: Polishing Your Professional Presence



 

PART 1. UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION
1. Becoming a Successful Business Communicator
2. Working with Others: Interpersonal, Intercultural, and Team Communication
3. Managing the Communication Process: Analyzing, Composing, Evaluating

PART 2. DELIVERING EFFECTIVE MESSAGES
4. Communicating Routine Messages and Building Goodwill
5. Communicating Persuasive Messages
6. Communicating Bad News

PART 3. RESEARCHING, PROPOSING, REPORTING, AND PRESENTING
7. Finding and Evaluating Business Information
8. Preparing Persuasive Business Proposals
9. Preparing Business Reports
10. Preparing and Delivering Business Presentations

PART 4. PERSUADING AN EMPLOYER TO HIRE YOU
11. Communicating Your Professional Brand: Social Media, Résumés, and Cover Letters
12. Getting the Job—Interviewing and Following Up

Guide to Using Social Media for Business Communication

Appendix A. Formats for Business Documents
Appendix B. Documentation and Reference Styles
Appendix C. Grammar, Punctuation, Mechanics, and Conventions
Appendix D. Answer Key to Grammar Exercises
Appendix E. Proofreader’s Marks
Glossary
Index

Erscheint lt. Verlag 24.9.2014
Verlagsort Upper Saddle River
Sprache englisch
Gewicht 1000 g
Themenwelt Wirtschaft Betriebswirtschaft / Management
ISBN-10 0-13-309880-X / 013309880X
ISBN-13 978-0-13-309880-8 / 9780133098808
Zustand Neuware
Haben Sie eine Frage zum Produkt?
Mehr entdecken
aus dem Bereich