Facebook Marketing For Dummies

John Haydon is a leader in helping nonprofits use Facebook to market their causes, conduct online fundraising, and enhance their brands. He owns Inbound Zombie, a consultancy in Cambridge, MA, where he provides strategy and training on Facebook and other social media to nonprofit enterprises.

Introduction 1 Part I: Getting Started with Facebook Marketing 7 Chapter 1: Marketing in the Age of Facebook 9 Chapter 2: Researching and Understanding Your Target Audience 19 Chapter 3: Developing a Facebook Marketing Plan 29 Part II: Building Your Facebook Presence 51 Chapter 4: Getting Started with a Facebook Page 53 Chapter 5: Configuring the Best Admin Settings for Your Facebook Page 75 Chapter 6: Enhancing Your Facebook Page with Applications 87 Part III: Engaging with Your Customers and Prospects on Facebook 103 Chapter 7: Creating a Remarkable Presence on Facebook with Content Marketing 105 Chapter 8: Going Public with Your Facebook Page 117 Chapter 9: Engaging with Your Fans 139 Chapter 10: Measuring Success with Facebook Insights 153 Part IV: Marketing beyond the Facebook Page 173 Chapter 11: Using Facebook Advertising to Promote Your Business 175 Chapter 12: Using Facebook Offers to Promote Your Business 211 Chapter 13: Using Facebook Groups and Events to Promote Your Business 219 Chapter 14: Cross-Promoting Your Page 239 Chapter 15: Understanding and Using Facebook Social Plug-Ins 253 Part V: The Part of Tens 277 Chapter 16: Ten Common Facebook Marketing Mistakes (and How to Avoid Them) 279 Chapter 17: Ten (or So) Business Etiquette Tips for Facebook 285 Chapter 18: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success 291 Index 295