Global Marketing, Global Edition
Pearson Education Limited (Verlag)
978-0-273-76868-5 (ISBN)
This is the leading MBA text in international marketing—with comprehensive cases.
Chapter 1 IntroductIon to Global Marketing
Chapter 2 The Global Economic Environment
Chapter 3 The Political, Legal, and Regulatory Environments Of Global Marketing
Chapter 4 The Global Cultural EnvIronment
Chapter 5 Global Customers
Chapter 6 Global Marketing Information Systems and Research
Chapter 7 Segmentation, Targeting, and Positioning
Chapter 8 Global Entry and Expansion Strategies
Chapter 9 Competitive Analysis and Strategy
Chapter 10 Product Decisions
Chapter 11 Pricing Decisions
Chapter 12 Global Marketing Channels
Chapter 13 Global Integrate Marketing Communications
Chapter 14 Global Organization and Leadership: Managing the Global Marketing Effort
Chapter 15 Global Corporate Social Responsibility and Environmental Sustainability
Chapter 16 The Future of Global Marketing
Verlagsort | Harlow |
---|---|
Sprache | englisch |
Maße | 206 x 254 mm |
Gewicht | 868 g |
Themenwelt | Schulbuch / Wörterbuch |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
ISBN-10 | 0-273-76868-9 / 0273768689 |
ISBN-13 | 978-0-273-76868-5 / 9780273768685 |
Zustand | Neuware |
Haben Sie eine Frage zum Produkt? |
aus dem Bereich