Design Thinking (eBook)

Understand – Improve – Apply
eBook Download: PDF
2010 | 2011
XXII, 238 Seiten
Springer Berlin (Verlag)
978-3-642-13757-0 (ISBN)

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'Everybody loves an innovation, an idea that sells.' But how do we arrive at such ideas that sell? And is it possible to learn how to become an innovator? Over the years Design Thinking - a program originally developed in the engineering department of Stanford University and offered by the two D-schools at the Hasso Plattner Institutes in Stanford and in Potsdam - has proved to be really successful in educating innovators. It blends an end-user focus with multidisciplinary collaboration and iterative improvement to produce innovative products, systems, and services. Design Thinking creates a vibrant interactive environment that promotes learning through rapid conceptual prototyping. In 2008, the HPI-Stanford Design Thinking Research Program was initiated, a venture that encourages multidisciplinary teams to investigate various phenomena of innovation in its technical, business, and human aspects. The researchers are guided by two general questions: 1. What are people really thinking and doing when they are engaged in creative design innovation? How can new frameworks, tools, systems, and methods augment, capture, and reuse successful practices? 2. What is the impact on technology, business, and human performance when design thinking is practiced? How do the tools, systems, and methods really work to get the innovation you want when you want it? How do they fail? In this book, the researchers take a system's view that begins with a demand for deep, evidence-based understanding of design thinking phenomena. They continue with an exploration of tools which can help improve the adaptive expertise needed for design thinking. The final part of the book concerns design thinking in information technology and its relevance for business process modeling and agile software development, i.e. real world creation and deployment of products, services, and enterprise systems.

Foreword 5
Contributors 9
Design Thinking Research 12
1 The Philosophy of Design Thinking 12
2 Rules of Design Thinking 13
3 The Program Book 16
4 In Summary 20
Part I Design Thinking in Various Contexts 21
Design Thinking: A Fruitful Concept for IT Development? 22
1 Introduction: On Problem Solving in Design and Science 22
2 Understanding the Problem: Overcoming the Dilemma of Analytical Thinking in IT Development by Design Thinking? 25
3 Discussing the Context: Waterfalls, Agility, and New Design Professions 28
4 Discussion: On the Challenges of Translating Design Thinking into Action 32
5 Outlook 36
References 36
A Unified Innovation Process Model for Engineering Designers and Managers 38
1 Introduction 38
2 Unified Innovation Process Model for Engineering Designers and Managers 40
3 Research Methodology 43
4 Designers Gain Necessary Insights by Experimenting 45
5 Reviewers Often Discourage Experimenting 53
6 Discussion 58
7 Conclusion 60
References 61
Product Differentiation by Aesthetic and Creative Design: A Psychological and Neural Framework of Design Thinking 63
1 Introduction 63
2 Aesthetics and Creativity as Design Thinking Mechanisms 65
3 A Definition and Framework of Design Thinking 70
4 Conclusion 72
References 72
Part II Understanding Design Thinking 76
Re-representation: Affordances of Shared Models in Team-Based Design 77
1 Introduction 77
2 Media Models and Media Cascades 78
3 Cognitive Strategies 83
4 Experimental Data 84
5 Tangible Business Process Modeling 87
6 Conclusion 94
7 Future Work 94
References 95
The Co-evolution of Theory and Practice in Design Thinking – or – “Mind the Oddness Trap!” 96
1 From Design Thinking to Design Thinking Research 96
2 Experts RevealingWhat They Think About Design Thinking 97
3 Telling Differences, Illuminating Parallels 99
4 Preparing a Look Behind the Curtain: Specifying Hypotheses 101
5 Why Experiments Matter 103
6 The Challenge 104
7 Operationalization or: Let’s Be Concrete! 105
8 Looking Behind the Curtain: The Experiment 108
9 Design Thinkers Versus “Ordinary Students”: Results 109
10 Discussion 112
11 WhatWeWish to Pass Back 113
Innovation and Culture: Exploring the Work of Designers Across the Globe 115
1 Introduction 115
2 National Culture and Design Practice 116
3 Method 117
4 Insights 119
5 Conclusions 123
References 124
The Efficacy of Prototyping Under Time Constraints 125
1 Introduction 125
2 Method 128
3 Results 130
4 Participant Creations 133
5 Interviews 133
6 Conclusion 138
7 Future Work 139
References 140
Part III Tools for Design Thinking 143
An Instrument for Real-Time Design Interaction Capture and Analysis 144
1 Introduction 144
2 Improving Design Process Instrumentation 146
3 A Real-Time Design Research Instrument 149
4 Key Findings and Contribution 153
5 Conclusion and Future Work 156
References 158
Tele-Board: Enabling Efficient Collaboration In Digital Design Spaces Across Time and Distance 159
1 Creativity Across Distances: CanWe Make ItWork? 159
2 Analyzing Design Thinking Working Modes 161
3 Evaluating Existing Tools for Remote Collaboration 163
4 Our Tool: Tele-Board – A Digital Whiteboard for Remote Collaboration 165
5 Tele-Board: User Feedback 172
6 Outlook and Future Work 173
References 176
Physicality in Distributed Design Collaboration 177
1 Introduction 177
2 Understanding Collaboration in Design 180
3 Explorations in Distributed Design 182
4 Plans and Issues for the Future 188
5 Conclusion 189
References 190
Part IV Design Thinking in Information Technology 191
Bringing Design Thinking to Business Process Modeling 192
1 Introduction 192
2 Background: Process Models Mediate Communication 194
3 Research Question: How to Improve the Quality of Communication 195
4 Iterating Ideas 195
5 Experiences with the TBPM Toolkit 202
6 Related Approaches 203
7 Research Methodology 204
8 Summary and Outlook 205
References 206
Agile Software Development in Virtual Collaboration Environments 207
1 Introduction 207
2 Motivation and State of the Art 208
3 Design Thinking for Agile Software Development 211
4 Virtual Collaboration 214
5 Summary and Outlook 226
References 227
Towards Next Generation Design Thinking: Scenario-Based Prototyping for Designing Complex Software Systems with Multiple Users 229
1 Introduction 229
2 Project Setup 232
3 Research Results 233
4 RelatedWork 243
5 Summary and Future Work 244
References 245

Erscheint lt. Verlag 13.12.2010
Reihe/Serie Understanding Innovation
Understanding Innovation
Zusatzinfo XXII, 238 p.
Verlagsort Berlin
Sprache englisch
Themenwelt Wirtschaft Betriebswirtschaft / Management Personalwesen
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Wirtschaft Betriebswirtschaft / Management Wirtschaftsinformatik
Schlagworte design thinking • Design Thinking and IT Development • Design Thinking Research • HPI Stanford Design Thinking Research Program • Innovation research
ISBN-10 3-642-13757-1 / 3642137571
ISBN-13 978-3-642-13757-0 / 9783642137570
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