Value Creation in E-Business Management (eBook)

Title Page 2
Preface 5
Table of Contents 7
Generic Business Model Types for Enterprise Mashup Intermediaries 10
Introduction 10
Motivation and Problem Scope 10
Research Design: Design Science Applied 12
Objectives of the Solution: Background and Related Work 13
Enterprise Mashups – Definition of Terms and Characteristics 13
Interaction Agent Model 14
Business Models 15
Design: Interaction Phase Model for Mashup Intermediaries 17
Demonstration: Case Studies 19
Instances of Mashup Intermediaries 20
Generic Business Model Types: Directory, Broker and Marketplaces 23
Conclusion and Future Work 23
References 24
The Commercial Open Source Business Model 27
Introduction 27
Prior and Related Work 28
Commercial vs. Community Open Source 29
Community Open Source 30
Commercial Open Source 30
The Commercial Open Source Business Model 31
Revenue Sources 31
Business Functions 32
Community Management 33
Sales 33
Marketing 35
Product Management 35
Engineering 36
Support 36
Conclusion 37
References 37
IPhone or Kindle: Competition of Electronic Books Sales 40
Introduction 40
Literature Review 42
Model 43
Competition under the Scenario of Complete Information 46
Competition under the Scenario of Incomplete Information 48
Conclusion 49
References 50
Appendix 51
Business Models in Emerging Online Services 53
Introduction 53
Software-as-a-Service 54
Suggested Pricing/Delivery Structures 55
Target Market Segments 55
Procedures for Assessing Business Model Effectiveness 55
Vulnerability to or Threat to Other Business Models 56
User Concerns 56
Social Computing Tools and Services 56
Suggested Pricing/Delivery Structures 56
Target Market Segments 57
Procedures for Assessing Business Model Effectiveness 58
Vulnerability to or Threat to Other Business Models 58
User Concerns 58
Virtual Worlds 58
Suggested Pricing/Delivery Structures 59
Target Market Segments 59
Procedures for Assessing Business Model Effectiveness 59
Vulnerability to or Threat to Other Business Models 60
User Concerns 60
Implications of Emerging Business Models 60
Conclusions and Future Work 62
References 63
Business Model Design from an ANT Perspective: Contributions and Insights of an Open and Living Theory 65
Introduction 65
From Value Chains to Value Networks 66
A Brief Overview of Actor-Network Theory 68
Why Seeking Inspiration in Actor-Network Theory 69
A Business Model Design and Analysis Approach Based on Actor-Network Theory 70
FoodAtYourDisposal Business Idea 71
Assessing the Business Model 71
Conclusions 75
References 75
Customer-Specific Transaction Risk Management in E-Commerce 77
Increasing Turnover Potentials and Risks in E-Commerce 77
Business Scenario: An E-Tailer with Risk Management 78
Customer Valuation and Risk Aspects 79
Module 1: Evaluating Customer Potentials 79
Measuring Customer Values 80
Measuring Customer Risks 81
Module 2: Evaluating Risks of Payment Methods 82
Model for a Risk-Adjusted Customer Valuation 84
Conclusion and Outlook 86
References 87
An Evaluation of Multiple Perceptions of Digital Rights Management 89
Introduction 89
Digital Rights Management: An Overview 90
The Stakeholders 90
The Creators’ Viewpoint 91
The Copyright Owners’ Viewpoint 91
The Distributors’ Viewpoint 92
The End Users’ Viewpoint 93
The Lawmakers’ Viewpoint 94
Conclusion 95
Contribution and Future Research 96
References 96
Consumer’s Online Shopping Influence Factors and Decision-Making Model 98
Introduction 98
Literature and Hypothesis 99
Perceived Benefit 100
Perceived Risk 100
Online Shopping Relevant Elements 102
Online Shopping Conceptual Model 103
Research Design and Methodology 104
Data Employed 104
Structural Equation Modeling 104
Model 1 and Data Analysis 104
Model 2 and Data Analysis 106
Model 3 and Data Analysis 107
Conclusion and Implication 109
References 110
Generation Gap and the Impact of the Web on Goods Quality Perceptions 112
Introduction 112
Previous Studies and Hypothesis 113
Search, Experience, and Credence Goods Perception 113
Contributing Factors and Hypothesis 114
Research Design 116
Data Analysis and Findings 117
The Concave Relationship between Age and Web Shopping Experience 117
The SEC Ratings of the 6 Products by Age Groups 117
Web Shopping Experience 118
The Interaction Effect of Age and Web Shopping Experience 119
Implications 119
Conclusion 120
References 120
How the Website Usability Elements Impact Performance 122
Introduction 122
Literature and Hypotheses 123
Method 128
Data Collection, Tasks, and Measure 128
Model Validation 130
Moderating Variables 131
Discussion and Implications 132
Limitations and Future Research 134
References 135
Appendix 138
Effects of Website Interactivity on Online Retail Shopping Behavior 140
Introduction 140
Online Consumer Behavior and Website Interactivity 141
The Tam Framework for Internet Usage 142
Research Framework Discussion 143
Perceived Usefulness (PU) 143
Perceived Enjoyment (PE) 144
Perceived Ease of Use (PEOU) 144
Attitude and Intention 145
Trust as a Moderator 145
Proposed Research Framework 146
Hypothesis Propositions 146
Research Methodology 148
Implications for Researchers and Practitioners 148
Conclusion 148
References 149
Trust-Building in Electronic Markets: Relative Importance and Interaction Effects of Trust-Building Mechanisms 152
Introduction 152
Literature Review 153
Theory Development 155
Overview of Tasks, Design, and Methods 156
Hypotheses 157
Methodology 158
Participants 158
Design and Tasks 158
Procedure 160
Expected Results 160
Conclusion 162
References 162
Pricing Strategy in Online Retailing Marketplaces of Homogeneous Goods: Should High Reputation Seller Charge More? 164
Introduction 164
Theoretical Background 165
Online Retailing Marketplace 165
Search Costs in Online Retailing Marketplace 166
IT Facilities in Online Retailing Marketplace 167
Experienced and Inexperienced Consumers 168
Price Sensitivity and Seller Reputation 169
Data 170
Data Collection and Variables 170
Analysis Method 172
Results 172
Discussions 174
References 175
Secure Mobile Support of Independent Sales Agencies 178
Introduction 178
Methodological Approach 179
System Overview 180
Collaborative Multi-vendor Sales Processes 181
Security Requirements 182
5.1 Management of Customer Data 182
Visit Reports 183
Recall of the Customer’s History 184
Access to Catalog Data 184
Unstructured Requests for Quotation: 184
Creation of Quotes 185
Security Extension of the IT-Artifact 185
Evaluation 187
Limitations 188
Conclusion 188
References 188
People-to-People Lending: The Emerging E-Commerce Transformation of a Financial Market 191
Introduction 191
People-to-People Lending 192
The People-to-People Lending Model and Marketplaces 192
Types of People-to-People Lending Marketplaces 193
The Profit-Seeking Model 195
The Philanthropic Model 197
The Family and Friend Model 197
The Tupperware Party Model 197
Supporting Roles of IT and Resulted Characteristics of P2P Lending 198
Market Maker 198
Investment Strategy Enabler 199
Community Builder 200
Research Agenda 200
Conclusion 203
References 203
Forecasting U.S. Home Foreclosures with an Index of Internet Keyword Searches 205
Introduction 205
Risk Management Models 206
Research Objective 206
Sources of Data 207
Results 208
Limitations of the Approach 210
Conclusion 210
References 211
Organizing Equity Exchanges 213
Introduction 213
Economies of Trading and Post-Trading 214
Trade Execution, Clearing, and Settlement 214
Network Effects 215
Economies of Scale and Scope 215
Diversification 216
Literature Review and Hypothesis 216
Literature Review 216
Hypotheses 217
Current Status of the Trading and Post-Trading Industry 217
Empirical Evidence of Economies of Scale 219
The Model and Data Sample 219
Empirical Results 222
Organization of Exchanges 222
The Model and Data Sample 222
Empirical Result 224
Conclusion and Outlook 224
References 225
The Impact of New Execution Venues on European Equity Markets’ Liquidity – The Case of Chi-X 227
Introduction 227
Related Literature 229
Empirical Analysis 230
Euronext Paris and Chi-X Market Structures 231
Dataset 231
Methodology 232
Results 233
Conclusions 237
References 237
Appendix 239
System Latency in Linked Spot and Futures Markets 240
Introduction 240
The Theoretical Background 242
Lead-Lag Effect 242
Latency 243
The Market Mircostructure 244
Xetra and DAX Index 244
Eurex and DAX Index Futures 245
Institutional Differences in Latency 245
The Data 246
The Lead-Lag Effect under Asymmetric Latency 248
Lead-Lag Regressions 248
Dummy Regressions 250
Conclusion 252
References 253
Quantifying Users’ Interconnectedness in Online Social Networks – An Indispensible Step for Economic Valuation 255
Introduction 255
Background 256
Definition of Online Social Networks 256
Economic Valuation of Online Social Networks 257
Method 260
Discussion of Common Centrality Measures 260
A New, PageRank Based Centrality Measure for Online Social Networks 262
Illustration of the New Centrality Measure and Discussion of the Results 263
Summary 265
References 265
Enhancing the Quality of Financial Advice with Web 2.0 – An Approach Considering Social Capital in the Private Asset Allocation 268
Introduction 268
Social Capital within the Asset Allocation 269
Definition of Social Capital 269
Considering Social Capital in the Asset Allocation 271
Challenges and Implications to the Consultancy 272
Social Network Analysis 273
Integration of Social Capital within a Consultancy Process 274
Conclusion 277
References 278
Web 2.0 in SME Networks - A Design Science Approach Considering Multi-perspective Requirements 280
Introduction 280
Methodological Approach and Research Design 281
Related Work 282
Web 2.0 and Enterprise 2.0 in the Context of SMEs 283
Web 2.0 and Social Software - State-of-the-Art 283
Enterprise 2.0 - State-of-the-Art 283
The Challenge of Applying Web 2.0 in SMEs 284
Towards a Concept to Support SME Networks in Cooperation – A Use Case 285
Use Case Background 285
Requirements of a Regional SME Network Towards Web 2.0 Artifacts 286
Recommendations 289
Summary and Outlook 290
References 291
Mashups: An Approach to Overcoming the Business/IT Gap in Service-Oriented Architectures 293
Introduction 293
Mashups and Service-Oriented Architectures 294
Mashups 294
Mashup Categories 295
Service-Oriented Architectures 296
A Comparison of Mashups and Service-Oriented Architectures 297
Similarities between Mashups and Service-Oriented Architectures 297
Differences between Mashups and Service-Oriented Architectures 298
Summary 301
Conclusion and Outlook 302
References 302
Online Reputation Systems in Web 2.0 Era 305
Introduction 305
Reputation and Reputation Systems 306
Online Reputation Systems Overview 307
System Input 307
System Processing 307
System Output 309
Problems with Pre-Web2.0 Online Reputation Systems 309
Online Reputation Systems in Web 2.0 Era 310
Conclusion 314
References 314
Evolution of Decision Rules Used for IT Portfolio Management: An Inductive Approach 316
Introduction 316
Background 317
IT Portfolio Management and Rules 317
Logic of Appropriateness 318
Methodology 319
Data 319
Measure Development 320
Inductive Learning 322
Results 323
Key Findings (Year One) 323
Key Findings (Year Two) 325
Comparative Findings 326
Concluding Comments 327
References 327
Appendix 1: Selecting the Best Representative Decision Model 329
Author Index 330