MediaWriting - W. Richard Whitaker, Ronald D. Smith, Janet E. Ramsey

MediaWriting

Print, Broadcast, and Public Relations
Buch | Softcover
400 Seiten
2012 | 4th New edition
Routledge (Verlag)
978-0-415-88803-5 (ISBN)
72,30 inkl. MwSt
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MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting.





Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals.





Further updates and features include:











Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications







Two new chapters on lead writing and new new media







A separate chapter focused solely on ethics







Explanatory "how to" boxes that help students understand and retain main themes







Illustrative "It Happened to Me" vignettes from the authors’ professional experiences







Discussion questions and exercises at the end of every chapter







Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism








In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.

W. Richard Whitaker is Professor Emeritus of Journalism and Broadcasting at Buffalo State College (SUNY). Janet E. Ramsey is Distinguished Service Professor and Dean Emerita at Buffalo State (SUNY). Ronald D. Smith is Professor of Public Communication and former Chair of the Communication Department at Buffalo State (SUNY).

Preface: Introduction to MediaWriting








Communication Theory and News Values







Getting Started: In the Beginning is the Lead          







Legal Considerations in Media Writing







Ethical Decisions in Writing and Reporting







Fundamentals of Writing and Editing







Writing Basic News Stories







Interviewing: Gathering Information from People







Research: Gathering Information from Documents and Other Sources







Using Quotations and Sources in News Stories     







Features: Alternatives to the Inverted Pyramid Story 







Preparing Broadcast Copy         







Reporting for Radio and Television







Writing and Reporting in the New New Media







Preparing News Releases







Writing for Organizational Publications







Public Relations Speeches and Advocacy Statements







Composing Advertising Copy 





Afterword: Communication, the Future, and You

Zusatzinfo Following style of Becoming a PR Writer
Verlagsort London
Sprache englisch
Maße 187 x 235 mm
Gewicht 816 g
Themenwelt Geisteswissenschaften Sprach- / Literaturwissenschaft Literaturwissenschaft
Sozialwissenschaften Kommunikation / Medien Journalistik
Sozialwissenschaften Kommunikation / Medien Medienwissenschaft
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
ISBN-10 0-415-88803-4 / 0415888034
ISBN-13 978-0-415-88803-5 / 9780415888035
Zustand Neuware
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