Facebook Marketing All-in-One For Dummies

Amy Porterfield created "The Simple Social Media Formula" and consults for high-profile companies and industry-leading entrepreneurs. Phyllis Khare is Social Media Director for iPhone Life magazine and a social media marketing speaker, trainer, and consultant. Andrea Vahl is a social media coach, strategist, and speaker and blogs as Grandma Mary.

Introduction 1 Book I: Joining the Facebook Marketing Revolution 5 Chapter 1: Exploring Facebook Marketing 7 Chapter 2: Creating Your Facebook Marketing Plan 27 Book II: Claiming Your Presence on Facebook 59 Chapter 1: Understanding the Different Types of Facebook Pages 61 Chapter 2: Creating Your Business Page 77 Chapter 3: Administering Your Facebook Business Page 99 Chapter 4: Arranging Your Navigation Menu 129 Book III: Adding the Basics to Your Facebook Page 149 Chapter 1: Posting to Your Page 151 Chapter 2: Understanding and Using iFrames to Customize Your Page 165 Chapter 3: Importing Your Blog Posts to Your Facebook Page 193 Chapter 4: Connecting Your Social Media Accounts 217 Chapter 5: The Fine Print: Legal and Other Considerations 241 Book IV: Building, Engaging, Retaining, and Selling to Your Community 249 Chapter 1: Building Visibility for Your Page 251 Chapter 2: Engaging and Retaining Your Community 279 Chapter 3: Better Engagement with the Help of Facebook Like Links and Buttons 297 Chapter 4: Expanding Your Existing E-Commerce onto Facebook 309 Book V: Understanding Facebook Applications 321 Chapter 1: Facebook Applications 101 323 Chapter 2: Creating New Streams of Income with Apps 341 Book VI: Making Facebook Come Alive with Events and Contests 361 Chapter 1: Creating Facebook Events 363 Chapter 2: Building Excitement with a Contest 379 Chapter 3: Using Third-Party Contest Applications 391 Chapter 4: Promoting Your Contest and Analyzing the Results 413 Book VII: Advanced Facebook Marketing Tactics 431 Chapter 1: An Introduction to Advanced Facebook Marketing 433 Chapter 2: Marketing with Facebook Social Plugins 443 Chapter 3: Discovering Live Streaming 465 Chapter 4: Stepping Out with Facebook Places and Facebook Deals 479 Book VIII: Facebook Advertising 499 Chapter 1: Advertising in Facebook 501 Chapter 2: Creating a Facebook Ad 519 Chapter 3: Testing, Measuring, and Modifying Your Ad 539 Book IX: Measuring, Monitoring, and Analyzing 557 Chapter 1: Setting Realistic Targets to Identify Success 559 Chapter 2: Exploring Facebook Insights 575 Chapter 3: Using Third-Party Monitoring Tools and Analyzing Results 593 Index 609