Facebook Marketing For Dummies

Paul Dunay has created marketing buzz for major technology companies such as Google and Microsoft. You can read his blog at http://www.pauldunay.com. Richard Krueger is a social media marketing expert. Paul and Rich are coauthors of Facebook Advertising For Dummies.

Introduction. Part I: Adding Facebook to Your Marketing Strategy. Chapter 1: Marketing the Facebook Way. Chapter 2: Focusing on Facebook Features. Chapter 3: Developing a Facebook Marketing Plan. Part II: Building Your Facebook Presence. Chapter 4: Creating a Page for Your Business. Chapter 5: Implementing a Content Strategy. Chapter 6: Building Your Fan Base. Chapter 7: Setting Up Groups, Promotions, and Events. Chapter 8: Cross-Promoting Your Page. Chapter 9: Measuring Your Page Activity. Part III: Engaging in Facebook Advertising. Chapter 10: Checking Out Advertising Options and Strategies. Chapter 11: Measuring and Optimizing Ad Activity. Part IV: Riding the Facebook Viral Wave. Chapter 12: Dressing Up Your Facebook Page with Applications. Chapter 13: Getting the Scoop on Facebook Places and Deals. Chapter 14: Liking Facebook's Like Button. Chapter 15: Plugging into Other Plug-Ins. Part V: The Part of Tens. Chapter 16: Ten Business Etiquette Tips for Facebook. Chapter 17: Ten Must-Have Facebook Applications for Your Page. Appendix: The Facebook Primer. Index.