Influential Peers! Consumer behavior and complex business relationships in food supply chain networks
Seiten
2024
Cuvillier Verlag
978-3-7369-7946-8 (ISBN)
Cuvillier Verlag
978-3-7369-7946-8 (ISBN)
Consumers and primary producers are identified as important stakeholders in the necessary evolution to more sustainable agri-food supply chains. To contribute to their sustainable development, this dis-sertation analyzes both consumers current sustainability led food consumption trends and complex interactions among primary producers in food supply chain networks (FSCN). With respect to con-sumers, the influence of consumer comprehension on purchasing behavior of food products that car-ry sustainable food labels is investigated. Furthermore, characteristics of food consumption trends receptive to technological innovations, namely social media marketing, and driven by social innova-tions, this being consumers’ motives to consume food products for health-related luxury reasons are analyzed. Among primary producers, this dissertation investigates the influence of multiplex relation-ship dynamics, i.e. the influence of business and personal relationship dynamics among social net-work members on farmers’ strategic FSCN decisions
Erscheinungsdatum | 01.02.2024 |
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Verlagsort | Göttingen |
Sprache | englisch |
Maße | 148 x 210 mm |
Themenwelt | Weitere Fachgebiete ► Land- / Forstwirtschaft / Fischerei |
Schlagworte | Agricultural Food Supply Chain • Food Supply Chain Network, Heterotrait-Monotrait-Verhältnis • Heterotrait–Monotrait ratio, Lebensmitteleinzelhandel • Kurze Lebensmittel-Lieferkette, Short Food Supply Chain • Landwirtschaftliche Lebensmittelversorgungskette • Netzwerk der Lebensmittelversorgungskette • Neue Gesunde Luxuslebensmittel • New Healthy Luxury Food Products • smallholder entrepreneur-ship, corporate culture • Soziales Nachhaltigkeitssiegel • strategische Entscheidungen in der Lebensmittelversorgungskette • Unternehmergeist von Kleinbauern, Unternehmenskultur |
ISBN-10 | 3-7369-7946-0 / 3736979460 |
ISBN-13 | 978-3-7369-7946-8 / 9783736979468 |
Zustand | Neuware |
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