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Restaurant and Fast Food Site Selection
Seiten
1992
John Wiley & Sons Inc (Verlag)
978-0-471-55716-6 (ISBN)
John Wiley & Sons Inc (Verlag)
978-0-471-55716-6 (ISBN)
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Outlines the principles for the selection of restaurant and fast food venues, such as location criteria, demographics and market sales. The text provides an analysis of successful operations and demonstrates how to identify good sites and how to avoid business failure.
Based on data developed through first hand experience, this book is designed to assist restauranteurs and fast food operators by setting out the principles for selecting successful restaurant and fast food locations. Written in four sections - the tools, application, implementation and special considerations - the book also provides an analysis of successful operations and how to apply the results so you can identify good sites and avoid business failure.
Based on data developed through first hand experience, this book is designed to assist restauranteurs and fast food operators by setting out the principles for selecting successful restaurant and fast food locations. Written in four sections - the tools, application, implementation and special considerations - the book also provides an analysis of successful operations and how to apply the results so you can identify good sites and avoid business failure.
THE TOOLS: Principles of Restaurant and Fast Food Site Selection; Types of Restaurant and Fast Food Locations; Customer Profile; Trade Areas; Locational Criteria; APPLICATION: Market Structure; Field Work Procedures; Demographics and Their Meaning; Competition; Visibility and Exposure; Market Employment; Income and Expenditure Dynamics; Generative Areas; Market Penetration; Estimating Sales; Computers and Site Selection; Prioritizing Markets and Saturation Strategy; IMPLEMENTATION: Site Selection Procedures and Guidelines; Site Economics and the Deal; Parking Guidelines; Zoning and the Approval Process; SPECIAL CONSIDERATIONS: Downtown Locations; Major Shopping Centres and Malls; Food Courts.
Erscheint lt. Verlag | 11.5.1992 |
---|---|
Zusatzinfo | Ill. |
Verlagsort | New York |
Sprache | englisch |
Maße | 158 x 236 mm |
Gewicht | 737 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation |
Weitere Fachgebiete ► Handwerk | |
ISBN-10 | 0-471-55716-1 / 0471557161 |
ISBN-13 | 978-0-471-55716-6 / 9780471557166 |
Zustand | Neuware |
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