Catering Management
John Wiley & Sons Inc (Verlag)
978-0-471-33327-2 (ISBN)
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Catering is the business of providing food (and at times, service) for events, and is currently an area of growth worldwide; driven by an increase in the number of higher-income households and the aging population. In addition, the expansion of the catering market into grocery and convenience stores has dramatically changed the availability of prepared foods for social and business functions. This expanded market of caterers needs updated information on menu design and pricing, new business development, and market analysis. Included in this new edition is information about menu design using computer software programs, the latest trends in cuisine and meal concepts, marketing techniques to assist the caterer with home replacement food business, and new service concepts for special events.
NANCY LOMAN SCANLON has over 25 years of experience in the hospitality industry and has worked in food and beverage management positions with the Hilton Hotels Corporation and Interstate Hotels, and as a training consultant to Marriott, Sheraton, and Radisson. She is currently an assistant professor at the Center for Hospitality, Tourism, and Travel Administration at New York University. She is also the author of Marketing by Menu, Third Edition; Restaurant Management; and Quality Restaurant Service Guaranteed, all published by Wiley.
Historical Banqueting.; Styles of Catering Operations.; Catering Foodservice Development.; Catering Menu Program.; Catering Menu Pricing and Controls.; Catering Menu Design.; Catering Beverage Management.; Food and Beverage Operational Controls.; Catering Computer Management.; Managing Catering Employees.; Managing Quality Standards.; Managing Catering Equipment.; Catering Marketing.; Bibliography.; Index.
| Erscheint lt. Verlag | 13.6.2000 |
|---|---|
| Zusatzinfo | Illustrations |
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 218 x 285 mm |
| Gewicht | 879 g |
| Einbandart | gebunden |
| Themenwelt | Mathematik / Informatik ► Mathematik ► Finanz- / Wirtschaftsmathematik |
| Weitere Fachgebiete ► Handwerk | |
| ISBN-10 | 0-471-33327-1 / 0471333271 |
| ISBN-13 | 978-0-471-33327-2 / 9780471333272 |
| Zustand | Neuware |
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