Technology Ventures

Richard C. Dorf is Professor of Electrical Engineering and Professor of Management at the University of California, Davis. He is author of Introduction to Electric Circuits (7th Ed.), Modern Control Systems (10th Ed.), Handbook of Electrical Engineering (3rd Ed.), Handbook of Engineering (2nd Ed.), and Handbook of Technology Management. He is the co-founder of six technology firms and was recently elected a Fellow Member in The American Society for Engineering Education (ASEE)in recognition of his outstanding contributions to the Society. Tom Byers is Professor of Management Science and Engineering at Stanford University and founder of the Stanford Technology Ventures Program, which is dedicated to accelerating high-technology entrepreneurship education and creating scholarly research on technology-based firms. After receiving his Ph.D. from UC Berkeley, Tom spent over a decade in leadership positions in technology companies including Symantec Corporation. His teaching awards include Stanford's highest honor in 2005 and three national awards for entrepreneurship educators.

PART I 1 Capitalism and the Technology Entrepreneur 2 Opportunity and the Business Summary 3 Building a Competitive Advantage 4 Creating a Strategy 5 Innovation Strategies PART II 6 Risk and Return 7 Venture Creation and the Business Plan 8 Independent Versus Corporate Ventures 9 Knowledge, Learning, and Design 10 Legal Formation and Intellectual Property PART III 11 The Marketing and Sales Plan 12 The New Enterprise Organization 13 Acquiring, Organizing, and Managing Resources 14 The Management of Operations 15 Acquisitions, Mergers, and Global Business PART IV 16 The Profit and Harvest Plan 17 The Financial Plan 18 Sources of Capital 19 Presenting the Plan and Negotiating the Deal 20 Leading a New Technology Venture to Success References Appendix A Business Plans Appendix B Cases Information Sources on the Internet Glossary Index