Technology Ventures
McGraw-Hill Publishing Co. (Verlag)
978-0-07-285353-7 (ISBN)
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"Technology Ventures" is the first textbook to thoroughly examine a global phenomenon known as "technology entrepreneurship." Entrepreneurship represents a vital source of change in all facets of society, empowering individuals to seek opportunity where others see insurmountable problems. Technology entrepreneurship is a style of business leadership that involves identifying high-potential, technology-intensive commercial opportunities, gathering resources such as talent and capital, and managing rapid growth and significant risks using principled decision-making skills. The book integrates the most valuable entrepreneurship and technology management theories from some of the world's leading scholars and educators. It provides an action-oriented approach through the use of examples, exercises, cases, sample business plans, and recommended sources for more information. This comprehensive collection of concepts and applications provides both students and professionals with the tools necessary for success in starting and growing a technology enterprise. "Technology Ventures" details the critical differences between scientific ideas and true business opportunities.
Section I 1 Capitalism and the Technology Entrepreneur2 The Opportunity, the Entrepreneur, and the Business Summary3 Building Competitive Advantage4 Creating Strategy5 Technology, Innovation, and TimingSection II6 Risk, Return, and Product Design7 Corporate Technology Ventures8 Creating New Ventures and the Business Plan9 Building Knowledge and Learning in a New Enterprise10 Name, Legal Formation, and Intellectual PropertySection III11 The Marketing and Sales Plan12 The New Enterprise Organization13 Acquiring, Organizing, and Managing Resources14 Acquisitions, Mergers, and Global Business15 The Management of OperationsSection IV16 The Profit and Harvest Plan17 The Financial Plan18 Sources of Capital19 Presenting the Plan and Negotiating the Deal20 Leading the New Technology Venture to SuccessAppendix A Business PlansAppendix B CasesAppendix C GlossaryAppendix D Information on the Internet
Erscheint lt. Verlag | 1.7.2004 |
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Verlagsort | London |
Sprache | englisch |
Maße | 190 x 238 mm |
Gewicht | 1193 g |
Themenwelt | Technik |
ISBN-10 | 0-07-285353-0 / 0072853530 |
ISBN-13 | 978-0-07-285353-7 / 9780072853537 |
Zustand | Neuware |
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