Sustainability in a Digital World (eBook)

Dr. Thomas Osburg is Assoc. Professor for Sustainable Marketing & Leadership and Director of the CircularKnowledge Institute, an International Research Think Tank and Strategic Advisory. For more than 25 years, Thomas worked for global IT companies in leading international management positions, with a focus on strategic planning and leadership, sustainable marketing, social innovation and corporate social responsibility (CSR) across Europe. Thomas is on the Board of Directors for Academy of Business in Society (ABIS) and was appointed into scientific MBA committees across Europe. He is teaching MBA classes on "Technology and Innovation Management", "Strategic Marketing", "Social Innovation", "Entrepreneurship" and "CSR" at leading universities in Europe. He has published several books on Social Innovation and CSR Marketing and has written over 30 scientific contributions for leading European journals. Christiane Lohrmann, MBA, is Senior Marketing Manager GSA at FranklinCovey Leadership Institute, a global consulting and training company in the areas of leadership and company culture. Christiane has more than 20 years of experience in media, marketing and PR with FOCUS newsmagazine and Hubert Burda Media in Germany, working in leading management positions with a focus on strategic marketing and PR, CSR, sustainability and education as well as organization development. She is teaching BA and MA classes in PR, sustainability communications and business ethics at German universities and academies 

Foreword 6
Preface 8
Preface 10
Preface 12
Introduction 14
Call for a Critical View 15
About This Book 16
Acknowledgements 16
Setting the Scene: The Relevance of the 17 SDGs for Digital Development 17
Contents 19
Part I: Governance, Strategy and Society 22
Sustainability in a Digital World Needs Trust 23
1 Introduction 23
2 Changing Concepts of Sustainability 24
3 Digital Technology with Impact on Society 26
4 Trust as a Key New Paradigm in a Sustainable Digital World 32
5 Summary 37
References 38
The Risk Averse Society: A Risk for Innovation? 40
1 Introduction 40
2 From Industrial Risk to Risk Averse Society 42
3 Consequences on Governance Institutions 50
4 Conclusion 53
References 54
Where Digitalization Meets Sustainability: Opportunities and Challenges 56
1 Introduction 56
2 How We Got Here 57
3 The Shared Economy and the Emergence of a Service-Dominant (S-D) Logic 58
4 A Network Model of Value Co-creation in a Digital World 59
5 Strategy, Sustainability and Interorganizational Governance Models in the Era of Digitalization 61
6 Challenges Ahead 63
7 Final Thoughts 66
References 66
Leadership in a Digital World: New Ways of Leadership for Sustainable Development 69
1 Introduction 69
2 The Future of Work in a Digital World 69
3 Leadership and Culture in Change: Five Types of `Good Managers´ 71
4 Why Are Leadership and Coaching Sustainable Solutions for our Digital World? 72
5 Conclusion 75
References 75
Sovereign Decisions as a Means for Strengthening Our Resilience in a Digitalized World 77
1 Introduction 77
2 Security 78
3 Economy 84
4 Society 87
5 Conclusions 90
References 92
Exponential Technology Versus Linear Humanity: Designing A Sustainable Future 94
Humans in the Loop: The Clash of Concepts in Digital Sustainability in Smart Cities 101
1 Introduction 101
2 Integration of Concepts and Differences 102
3 Digital Ecosystems 104
4 Complexity and Limitation of Governance in Cities 105
5 Humans in the Loop: Scenarios, Danger and Fears in the Smart City 107
References 107
Leading Change in Ongoing Technological Developments: An Essay 110
1 Introduction 110
2 What´s the Symptomatic Problem? 111
3 What´s the Real Problem? 111
4 Leadership Dilemmas for Change 112
5 What to Do with Dilemmas? 114
6 Leading Change and Do Not Care About Dilemma´s 114
7 Conditions for Continuous Learning and Change and Not Being in the Trap of Dilemmas 116
8 Back to the Future Technological Developments 117
9 Conclusion 117
Part II: Markets, Business and Stakeholders 118
How Digital Reframes the Business Case for Sustainability in Consumer Markets 119
1 Digital and the New Business Case for Sustainability 119
2 A New Value Proposition Behind Sustainability 124
3 Emerging Sustainability Business Models Driven by Digital 126
References 130
Is Digitalisation a Driver for Sustainability? 131
1 Introduction 131
2 Top-Down: An Unprecedented Increase in the Electricity Consumption of Data Centres and Telecommunication Networks in Europe 132
3 Bottom-Up: Product Carbon Footprint of Online Storage Services 134
4 Bottom-Up: E-Books 139
5 Main Conclusions 142
References 143
Sustainable Digital Business: Crucial Success Factor for Small and Medium-Sized Enterprises and Start-Ups 144
1 Digitization and Sustainability 144
2 Views into a Sustainable Future 152
3 Reflections on a Better World 155
References 156
Sustainable Cooperate Information Portals: Digital Knowledge Communities for SME 157
1 Construction of the Ecoradar Knowledge-Community 157
2 Knowledge Management in the Ecoradar-Community 158
3 The Ecoradar Practise-Community 160
4 Content-Model 160
5 Content Structure 161
5.1 Guidelines for Action 161
5.2 Four-Point Menu for the Company Radar 161
6 Portal Structure 162
6.1 Sustainable Data 162
6.2 Sustainable Policy 163
6.3 Sustainable Goals 163
6.4 Sustainable Organization 163
6.5 Sustainable Knowledge Management 164
6.6 Sustainable Costs 164
6.7 Sustainable Market 164
6.8 Sustainable Technology 164
7 Information Technology 165
7.1 ECORADAR as a Workable Tool 165
7.2 Integrating ECORADAR into Existing Business Processes 165
7.3 Mounting ECORADAR Technology on the Internet 165
8 Internet Strategy 166
9 Internal and External Aspects of the Portal 166
10 Workplace and Marketplace-Functions 167
11 Creation of an Internet-Platform for Sustainable Management: A ``Workplace´´-Architecture 167
12 The Editorial System and Telecooperation-System 169
References 169
Digital Fuel for the Mobility Revolution: The Opportunities and Risks of Applying Digital Technologies to the Mobility Sector 171
1 Introduction 171
2 Definitions 171
3 Innovation Paths 172
3.1 Intra-Modal Interconnectivity: Connected Driving 172
3.2 Intermodal Interconnectivity: Connected Mobility 173
3.3 Navigation 173
3.4 Infotainment 174
3.5 Telecommuting, Telepresence and Virtualization 174
3.6 Conclusion: A Digital Wave Is Engulfing Mobility 176
4 Risks and Challenges 176
4.1 Legal Dimensions 177
4.2 Resilience 177
4.3 Resource Intensity 178
4.4 Rebound Effects 181
5 From Big Oil to Big Data: Solar-Digital Mobility 182
References 183
Hitachi Energy Trading Optimizer 184
1 Introduction 184
2 Market Player 185
3 New Market Participants 185
4 Hitachi Energy Trading Optimizer 186
5 Conclusion 190
Digital Sustainability in the Banking and Finance Sector 191
1 Introduction 191
2 Digital Treats for Banking 192
3 Alternative Models for Sustainability 193
4 Conclusion 197
References 197
Fintech: The Digital Transformation in the Financial Sector 198
1 Challenges for Traditional Banks 198
2 What Does a Digital Banking Platform Look Like? 203
3 Conclusion: Adapt and Optimise ``Walled Garden´´ Monetarisation Strategies in Digital Ecosystems 207
References 208
A Gift for a Stranger: Freecycling as a Current Lifestyle of Sustainable Consumption 209
1 Introduction 209
2 Freecycling: Voluntary-Based Free Recycling 210
3 Implications of Co-consumption and Freecycling for Marketers 212
4 Conclusion 214
References 214
Part III: Participation, Education and CSR 216
Online Learning-Do MOOCs Contribute to the Goals of Agenda 21: ``Education for Sustainable Development´´? 217
1 Introduction 217
2 Sustainability and Sustainable Development: Evolution of a Concept 218
3 Education for Sustainable Development: The Rio Concept 219
4 Education in the Digital World: The Influence of the Social Web 221
5 Access to the Internet: Premise for Participation 222
6 MOOCs: Change Agents for Education for Sustainable Development? 223
7 MOOC Students: Who Are They, Where Are They from, and What Do They Learn? 224
8 Conclusion: Do MOOCs Contribute to the Goals of Agenda 21: `Education for Sustainable Development´? 227
References 228
Technology Adoption at the BOP Markets: Insights from Turk Telekom´s Focus on Inclusive Business 231
1 Introduction 231
2 Technology and Innovation in the Context of Inclusive Business 233
3 Life Is Simple with Internet Initiative: Paradigm Shift at Turk Telekom 234
4 Business and Social Impact of Life Is Simple with Internet Project 238
5 Technology Adoption at the BOP Markets and the Design of the Project 239
6 Discussion 241
References 243
``Down the Yellow Brick Road´´: Challenging the Existing Business Models 246
1 Introduction 246
2 We and the New Concept 247
3 Implementation 247
4 Challenges 249
5 The Legal Basis for Considering Stakeholders 250
6 Summary 252
Reference 253
How CSR Should Understand Digitalization 254
1 Introduction 254
2 We Should Ask Different Questions 255
3 Sustainability Ignores Digitalization 256
4 CSR Needs a Digital Look 256
5 Aspects of Digitalization 257
5.1 Share Community 258
5.2 Lost Control 259
5.3 Permanent Transition 259
5.4 Leadership from the Top 260
6 Conclusion 260
References 261
Sustainable Development Goals 262
About the Authors 263