Web Copy That Sells (eBook)

With the rise of social networks, 'Twitterized' attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to:
Use psychological tactics that compel Web surfers to buy
Create effective, highly-targeted Facebook ads
Test copy to maximize response
Write online marketing video scripts that sell
Craft compelling copy for interactive advertising banners
Produce high-converting video sales letters
And more
Proven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into 'perpetual money machines,' streamline key messages down to irresistible 'cyber bites'...and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful—and sales generating—punch.

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Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques.Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, ';Twitterized' attention spans, and new forms of video content, marketers' online sales techniques need an upgrade.In Web Copy That Sells, you'll gain tips for:crafting attention-grabbing, clickable, and actionable content;learn how to streamline key messages down to irresistible ';cyber bites' for highly targeted Facebook ads and interactive web banners;discover the latest psychological tactics that compel customers to buy;and learn how to write video scripts that sell.Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.