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Developing New Food Products for a Changing Marketplace

(Autor)

John B. Lord (Herausgeber)

Buch | Hardcover
528 Seiten
1999
Crc Press Inc (Verlag)
978-1-56676-778-1 (ISBN)
83,50 inkl. MwSt
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A book on food product development that integrates various elements of the discipline. It surveys marketing, technology, and packaging as well as the process and organization required for developing food products. It provides instruction, direction and examples of both successes and failures and how to achieve success and avoid failure.
The only book on food product development that integrates every element of the discipline, Developing New Food Products for a Changing Marketplace surveys marketing, technology, and packaging as well as the process and organization required for developing food products.

The text discusses all aspects of theory and practice for food process developers and includes numerous tables, figures, and bibliographical references to enhance understanding of the concepts. Pioneers and experts in food and beverage product development share their experience in every chapter. They provide examples of successes and failures, as well as guidance on how to achieve success and avoid failure.

Providing a wealth of insight and information, this unique book will benefit food industry marketers and professionals involved in the product and brand development industries. It delivers a comprehensive and indispensable guide to food product development in today's dynamically changing marketplace.

The United States' Food Industry and Its Imperative for New Products, Aaron L. Brody, John Connor, and John B. Lord
The Marketing Drive for New Food Products, Liz Robinson
Product Policy and Goals, John B. Lord
New Product Failure and Success, John B. Lord
The Food Product Development Process, Marvin J. Rudolph
Product Concepts and Concept Testing, John B. Lord
Food Science, Technology and Engineering Overview for Food Product Development, Romeo T. Toledo and Aaron L. Brody
Development of Packaging for Food Products, Aaron L. Brody
New Product Organizations: High-Performance Team Management for a Changing Environment, Robert E. Smith and John W. Finley
New Food Products: Technical Development, Stanley Segall
Innovative New Food Products: Technical Development in the Laboratory, Alvan W. Pyne
R&D-Driven Product Evaluation in the Early Stage of Development, Howard R. Moskowitz
Shelf Life of Packaged Foods, Its Measurement and Prediction, Gordon L. Robertson
Toward the Development of an Integrated Packaging Design Methodology: Quality Function Deployment - A Tool for Packaging Design, Stephen A. Raper
Innovative Food Packaging Graphics and Testing: A Packaging Decision Can Change the Course of a Company, J. Roy Parcels
Mandatory Food Package Labeling in the United States, Jean Storlie and Aaron L. Brody
Launching the New Product, John B. Lord
Public Policy Issues, Eric F. Greenberg

Erscheint lt. Verlag 15.12.1999
Verlagsort Bosa Roca
Sprache englisch
Maße 152 x 229 mm
Gewicht 862 g
Themenwelt Technik Lebensmitteltechnologie
ISBN-10 1-56676-778-4 / 1566767784
ISBN-13 978-1-56676-778-1 / 9781566767781
Zustand Neuware
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