Breaking into Commercials, 2nd Edition

Every year, over 60,000 commercial roles for all ages, physical types, and ethnic backgrounds are cast by ad agencies, producers, directors, and casting directors across the country. This book shows you what it takes to get one of those roles and give you an edge over the competition.

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Every year, over 60,000 commercial roles for all ages, physical types, and ethnic backgrounds are cast by ad agencies, producers, directors, and casting directors across the country. This book will show you what it takes to get one of those roles and give you an edge over the competition. This essential guide provides untapped opportunities in regional markets and abroad, and shares valuable insights into developing a competitive edge. In "Breaking into Commercials", you will discover how to: Get the best head shots; Create a résumé and cover letter that opens doors; Fine-tune your craft to develop a competitive edge; Find a good agent; Give an audition that will result in more call-backs and jobs; Prepare for a commercial shoot; Make the most of working in regional markets; Move from regional to major markets; Break into voice-over work; Cross over from modelling to commercials; Launch your child's commercial career. A glossary of industry terms and an appendix of regional and national resources rounds out this comprehensive text on breaking into the lucrative field of acting in commercials.