Communicating Science Clearly

Sharon Ann Holgate is a freelance science writer and broadcaster. She has presented on BBC Radio 4 and the BBC World Service, and presented video podcasts for medical research charity the Myrovlytis Trust. She earned a D.Phil in physics from the University of Sussex, where she was a Visiting Fellow in Physics and Astronomy for nine years. Her articles have appeared in Science, Science Careers, New Scientist, The Times Higher Education Supplement, The Times Literary Supplement, Flipside, E&T, Focus, Physics World, Interactions, Materials World, Modern Astronomer, and Astronomy Now. She was also shortlisted for the radio programme category of the Association of British Science Writers' Awards in 2005, and for the Aventis Prizes for Science Books Junior Prize in 2003. Dr. Holgate was the recipient of the Institute of Physics 2022 William Thomson, Lord Kelvin Medal and Prize for communicating science to a wide variety of audiences and for positive representations of scientists from non-traditional backgrounds. She has also received the Institute of Physics Young Professional Physicist of the Year Award and a Merit Award in the Daily Telegraph Young Science Writer of the Year competition. She is the author of the undergraduate textbook Understanding Solid State Physics, which is currently in its second edition and used as a core text in universities around the world.

Preface. Author. 1 Introduction. 2 Keeping It Simple and on Message. 3 Tailoring to Your Target Audience. 4 Personal Presentation. 5 Using Remote Technologies. 6 Preparing for Media Interviews, Talks, and Poster Sessions. 7 Giving Talks. 8 Radio, TV, and Online Broadcasting. 9 Newspapers, Magazines, and Books. 10 Social Media and Other Online Writing. 11 Communicating with Individuals and Small Groups. 12 Job and University Interviews. 13 Troubleshooting. Further Reading. Index.