Strategic Silence
Routledge (Verlag)
978-0-367-87466-7 (ISBN)
Using a format of multiple short chapters and p
Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while practitioners use silence on a daily basis, academics have widely remained quiet on the subject? Why is silence habitually famed as inherently bad and unethical?
Silence is neither separate from nor the opposite of communication. The inclusion of silence on a par with speech and non-verbal means is a vital element of any communication strategy; it opens it up for a new, complex and more reflective understanding of strategic silence as indirect communication.
Drawing on a number of disciplines that see in silence what public relations academics have not yet, this book reveals forms of silence to inform public relations solutions in practice and theory. How do we manage silence? How can strategic silence increase the capacity of public relations as a change agent?
Using a format of multiple short chapters and practice examples, this is the first book that discusses the concept of strategic silence, and its consequences for PR theory and practice. Applying silence to communication cases and issues in global societies, it will be of interest to scholars and researchers in public relations, strategic communications and communication studies.
Roumen Dimitrov is Senior Lecturer of Public Relations and Advertising at the School of the Arts and Media, University of New South Wales, Sydney, Australia. Roumen has conducted various international research projects such as for the European Commission, United States Agency for International Development and UNESCO.
Table of Contents
Foreword
Acknowledgments
I INTRODUCTION
II WHY IS PR SILENT ABOUT SILENCE?
The Western bias against silence
Logocentrism in the European tradition
Binomial separation of silence
Problematizing and naturalizing
Socialized in public relations
How do we measure silence?
Silence does not sell
Seller’s market of PR labour, byer’s market of PR product
Silence does not violate the senses
Silence does not click-bite
Silent symbiosis
Getting attention or directing attention?
The dominance of journalism silences over PR silences
Core and periphery
The message is the story
The messenger is the story
The media is the story
III STRATEGY AND SILENCE: MICHEL FOUCAULT, JEAN BAUDRILLARD, PIERRE BOURDIEU, STUART HALL, NORMAN FAIRCLOUGH AND JÜRGEN HABERMAS
Strategy as discursive practice
Discursive practice
Strategy in silence, silence in strategy
Silence and secret
Strategy and practice
Instrumental and communicative action
Action and practice
Serious and authentic
Practical mastery
Instrumentality and finality
IV INDIRECT COMMUNICATION
Silence and invisibility
The sayable and the seeable
Presence and absence
Image and representat
Erscheinungsdatum | 16.12.2019 |
---|---|
Reihe/Serie | Routledge New Directions in PR & Communication Research |
Verlagsort | London |
Sprache | englisch |
Maße | 156 x 234 mm |
Gewicht | 453 g |
Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
Sozialwissenschaften ► Soziologie ► Mikrosoziologie | |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
ISBN-10 | 0-367-87466-0 / 0367874660 |
ISBN-13 | 978-0-367-87466-7 / 9780367874667 |
Zustand | Neuware |
Haben Sie eine Frage zum Produkt? |
aus dem Bereich