The Packaging Development Process

DeMaria, Kristine

FOREWORD Preface Introduction Packaging Development Process Flow Chart Phase I: Planning Project Initiation Project Teams Business Planning & Goals Project Charter Team Meetings Packaging Project Examples 2. Identify Package Concepts Project Categories Where Ideas Come From Brainstorming & Creative Thinking Activities Packaging Project Examples 3. Feasibility Assessment Five Steps of Feasibility Assessment Gathering Information Project Reviews Packaging Project Examples 4. Consumer Testing For Packaging Consumer Concept Testing Develop Package Prototypes Consumer Usage Testing Consumer Packaging Test Methods Packaging Project Examples 5. Final Concept Evaluation Concept Evaluation Financial Requirement Go or Stop Decision Packaging Project Examples Phase II: Proving Functionality 6. Proving Functionality Developing a Test Plan Packaging Material Testing Finished Package Testing Package Environments Crisis Management Plant Trials Final Approval Packaging Project Examples Phase III: Package Launch 7. Package Launch Production Start-up Monitoring Performance Packaging Project Examples Bibliography/Index