Dark Side of Social Media (eBook)

Front Cover 1
The Dark Side of Social Media 4
Copyright Page 5
Dedication 6
Contents 8
Preface 12
Acknowledgments 14
I. The Dark Side of Personal Social Media Use 16
1 Social Media and Mental and Physical Health 18
Stress and Anxiety 18
Depression 20
Suicide Rates 21
Sleeping Patterns 22
Fitness, Health, and Eating Habits 23
Addiction to Social Media 24
Solutions 29
Conclusion 29
References 29
2 Narcissism as a Predictor of Self-Presentation 38
Generational Differences 39
Intercultural Differences in Narcissism and Social Media Usage 41
Types of Narcissism 42
Facebook Use and Narcissism 45
Narcissism and Instagram 47
Narcissism and Twitter 48
The Dark Triad of Personality 49
Summary and Conclusion 51
References 51
3 Cyberstalking and Bullying 58
Definitions of Cyberstalking 60
Similarities and Differences Between Face-to-Face and Cyberbullying 61
Cyberbullying Among College Students 63
Sex Differences 64
Imagined Interactions, Cyber Teasing, and Bullying 65
Phone Apps to Deal With Bullying 68
Conclusion and Implications 69
References 70
4 Negative Social Comparisons on Social Network Sites 74
Social Comparison Theory 74
Mass Media and Social Comparisons 76
Social Media 77
Pinterest 81
Conclusion 84
References 85
5 Social Media and Relationship Drama 90
Romantic Relationship Problems 90
Jealousy 90
Dialectic Tensions 92
Infidelity 93
Abuse and Violence 95
Relationship Dissolution 96
Postbreakup 97
Problems in Friendship Relationships 98
Unfriending 98
Conclusion 100
References 100
II. The Dark Side of Professional Social Media Use 104
6 Social Media Monitoring: A Cautionary View 106
Introduction 107
Social Media Monitoring: Definition and Advantages 108
Definition of Social Media Monitoring 108
Myths of Social Media Monitoring 109
Quantifying User-Generated Content 109
User-Generated Key Performance Indicators 110
Marketer-Generated Key Performance Indicators 111
General Limitations of Social Media Content Analysis 117
Closed Networks 117
Lack of Representativity 117
Potential Limitations of Automatic Social Media Content Analysis 120
Typos, Slang, and Context 121
Irony and Double Meaning 121
Nontextual Content 122
Unclear Identification of Brands 123
Lack of Transparency in Tools 123
Discussion 124
References 128
7 Online Firestorms: Collaborative Brand Attacks 132
Introduction 132
Social Media Marketing 134
Social Media Crises: Collaborative Brand Attacks 134
Exit, Loyalty, Voice: Three Basic Strategies of Unsatisfied Customers 134
Communication Crises and Collaborative Brand Attacks 136
Traditional Communication Crises 136
Collaborative Brand Attacks 137
Example: Union Street Guest House 142
Collaborative Brand Attacks and the Dark Side of Social Media 143
Discussion 145
References 146
III. The Dark Side of Social Media Use for Societies 150
8 Social Media Privacy 152
What Is Privacy? 152
Privacy Paradox and Social Media 154
Privacy Literacy 159
Uses and Gratifications Theory and Privacy on Social Media 160
Conclusion 161
References 161
9 Social Media Lies and Rumors 166
Lying as a Form of Deception 166
Online Deception and Deception Using Social Media 167
Catfishing 169
Self-Presentation Lies 169
Misinformation and Rumors 171
Fake News 173
Conclusion 179
References 180
Index 184
Back Cover 190