Food and Experiential Marketing

Wided Batat is Professor of Marketing and Founder of B&C Consulting Group. She is also an internationally renowned expert and speaker on experiential and digital marketing, specializing in the fields of retail, luxury, food, wellbeing, youth cultures, generation Z&Y, Millenials and post-Millennials, and tourism.

FOREWORDS. LIST OF FIGURES. LIST OF TABLES. LIST OF PHOTOGRAPHS. LIST OF CONTRIBUTORS. PREFACE. 1. Introduction to the experiential pleasure of food: How does pleasure advance consumer well-being and promote healthy eating behaviors?. 2. From food services to food experiences: Eating, well-being, and marketing. 3. Food consumer trends: Food experience, pleasure, and policy in the US. 4. TV cuisine therapy through narrative cooking programs: How does culinary journalism contribute to food pleasure and well-being?. 5. Cultural pleasures of eating and healing: Contributions to food well-being. 6. The coffee drinking experience: Contributions to pleasure, well-being, and consumer engagement. 7. The method of creative ethnography: Exploring food consumption and pleasurable experiences. 8. Cooking, food experiential learning, and connectedness: Food well-being construction from Lebanese villages. 9. Exploring bicultural (Japanese and American) food experiences: Food aesthetic, pleasure, and well-being. 10. Food storytelling, pleasure, and well-being: Narratives from food cultural experiences. 11. Fusing East with West: How Asian epicurean experience evolves and embraces well-being. 12. The Food gastronomy experience: A French perspective on food well-being. 13. Food shopping experience on the periphery of the supermarket: A social-media afforded quest for Whole30-compliant foods and well-being. 14. Hungry Eyes: How food porn affects well-being. INDEX.