Health Communication
Polity Press (Verlag)
978-0-7456-9772-7 (ISBN)
This book clearly situates health communication within its social context. It provides a critical overview of three key disciplinary areas – education, psychology and communication. Drawing on international examples throughout, the book challenges the underlying assumptions that drive the design and delivery of health promotion interventions. The authors argue that health communication is inherently political and pay close attention to issues of power, ethics and inequality throughout the text.
This book will be valuable for those students at all levels who require a critical perspective, as well as practitioners in health communication and health promotion. With reference to detailed examples and annotated suggestions for further reading, the book is an accessible resource for analysing contemporary health communication.
Ruth Cross is Senior Lecturer in Health Promotion at Leeds Beckett University Sam Davis is Senior Lecturer in Health Promotion at Leeds Beckett University Ivy O'Neil is former Principal Lecturer and Professional Lead for the Health Promotion team at Leeds Beckett University
Acknowledgements
Part 1: Theoretical Perspectives
Chapter 1: Introduction to Health Communication: Theoretical and Critical Perspectives
Chapter 2: Communication Theory
Chapter 3: Educational Theory
Part 2: Key Topics
Chapter 4: Psychological Theory
Chapter 5: Methods and Media
Chapter 6: Social Marketing
Chapter 7: Health Literacy
Part 3: Issues and Challenges
Chapter 8: Challenges in Health Communication and Behaviour Change
Chapter 9: The Politics of Health Communication and Behaviour Change
Chapter 10: Looking to the Future
References
Index
Erscheinungsdatum | 08.03.2017 |
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Verlagsort | Oxford |
Sprache | englisch |
Maße | 158 x 231 mm |
Gewicht | 476 g |
Themenwelt | Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie |
Studium ► Querschnittsbereiche ► Prävention / Gesundheitsförderung | |
Sozialwissenschaften ► Soziologie | |
ISBN-10 | 0-7456-9772-0 / 0745697720 |
ISBN-13 | 978-0-7456-9772-7 / 9780745697727 |
Zustand | Neuware |
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