Political Campaign Communication
Routledge (Verlag)
978-1-138-29181-2 (ISBN)
Larry Powell is professor of Communication at the University of Alabama at Birmingham (UAB). Joseph Cowart is a retired political consultant.
Table of Contents
Part 1-An Overview of Political Communication Issues
Political Communication: An Introduction
Ethical Questions in Political Communication
Political Socialization: The Development of Political Attitudes
Campaign Strategies
The Image of the Political Candidate
Media Theory and Political Communication
Part 2- The Campaign Team
Campaign Organization
Campaign Communications in the Mass Media
Political Polling
Campaign Communications: Direct Voter Contact
Political Speeches
Cyberspace: The Internet and Political Communications
Part 3- Campaign Concerns
Press Coverage and Media Relations
The Role of Political Money
The Role of Interpersonal Influence
Critical Events Analysis
Erscheinungsdatum | 26.03.2018 |
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Verlagsort | London |
Sprache | englisch |
Maße | 191 x 235 mm |
Gewicht | 793 g |
Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
Sozialwissenschaften ► Politik / Verwaltung | |
ISBN-10 | 1-138-29181-1 / 1138291811 |
ISBN-13 | 978-1-138-29181-2 / 9781138291812 |
Zustand | Neuware |
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