Political Campaign Communication

Larry Powell is professor of Communication at the University of Alabama at Birmingham (UAB). Joseph Cowart is a retired political consultant.

Table of Contents

Part 1-An Overview of Political Communication Issues






Political Communication: An Introduction



Ethical Questions in Political Communication



Political Socialization: The Development of Political Attitudes



Campaign Strategies



The Image of the Political Candidate



Media Theory and Political Communication
Part 2- The Campaign Team




Campaign Organization



Campaign Communications in the Mass Media



Political Polling



Campaign Communications: Direct Voter Contact



Political Speeches



Cyberspace: The Internet and Political Communications
Part 3- Campaign Concerns




Press Coverage and Media Relations



The Role of Political Money



The Role of Interpersonal Influence



Critical Events Analysis