Crafting Sustainable Wine Businesses: Concepts and Cases

Jesús Cambra-Fierro, University Pablo de Olavide, Spain Lourdes Pérez, Toulouse University, Spain Rocío Ruiz-Benítez, University Pablo de Olavide, Spain Sharon L. Forbes, Lincoln University, New Zealand Tracy-Anne De Silva, Lincoln University, New Zealand Rosana Fuentes Fernández, San Jorge University, Spain Beatriz Urbano López de Meneses, University of Valladolid, Spain

1. Introduction; Armand Gilinsky, Jr. 2. Bodega Pirineos: A Sustainable and Collaborative Business Model in a Spanish Winery; Jesus Cambra-Fierro, Lourdes Perez, Rocio Ruiz-Benitez 3. Frog's Leap Winery in 2011- The Sustainability Agenda; Armand Gilinsky, Jr. 4. The Science of Sustainability: Lime Rock Wines of New Zealand; Sharon L. Forbes and Tracy-Anne De Silva 5. An Integral Sustainable Innovation and Communication Strategy: First Non-Sulfited 'Bierzo' Wine 'Puerta del Viento' Case Study; Rosana Fuentes Fernandez and Beatriz Urbano Lopez de Meneses