Managing Online Reputation
Palgrave Macmillan (Verlag)
978-1-137-38229-0 (ISBN)
Charlie Pownall is a communications consultant and trainer with over twenty years' experience in Public Relations, Reputation Management and Social Media. Founder of online reputation consultancy CPC, he led public relations firm Burson-Marsteller's digital capabilities across Asia-Pacific and managed global communications for advertising and marketing group WPP. He started his career as a speechwriter and press officer at the European Commission. Charlie writes extensively on communications and reputation, and speaks regularly at conferences, business events and business schools across Asia and the Middle-East.
Prologue 1. The New Abnormal PART I - UNDERSTANDING THE THREATS 2. Defining Online Reputation Threats 3. Strategic & Financial Threats 4. Social & Cultural Threats 5. Behavioral & Legal Threats 6. Operational & Technological Threats PART II - MANAGING INCIDENTS 7. Formulating The Right Response 8. The Furious Customer 9. The Rogue Employee 10. The Committed Activist 11. The Hostile Journalist 12. The Backfiring Campaign PART III - HANDLING CRISES 13. The Changing Face of Crises 14. Preparing For A Crisis 15. Responding To A Crisis 16. Recovering From A Crisis Epilogue Useful Books On Online Reputation
Erscheint lt. Verlag | 30.9.2015 |
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Reihe/Serie | Palgrave Pocket Consultants |
Zusatzinfo | 43 Illustrations, black and white; XVII, 236 p. 43 illus. |
Verlagsort | Basingstoke |
Sprache | englisch |
Maße | 140 x 216 mm |
Themenwelt | Naturwissenschaften |
Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
ISBN-10 | 1-137-38229-5 / 1137382295 |
ISBN-13 | 978-1-137-38229-0 / 9781137382290 |
Zustand | Neuware |
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