Sustainable e-Business Management (eBook)

Preface 5
Table of Contents 7
e-Business Models and IS in Financial Markets 9
Dynamic Revenue Model Design in the Online Services Business: Two Cases in Japan 9
Introduction 9
A Call for a Simple and Dynamic Perspective for Business Models 10
Dynamic Revenue Model Design for Online Service Business 13
Main Revenue Models for Online Service Business 14
Two Cases in the Japanese Online Services Business 15
Yahoo! Japan: Diversifying Revenue Models 16
Gree: Switching Revenue Models 17
Concluding Remarks 18
References 18
Pricing of Content Services – An Empirical Investigation of Music as a Service 21
Introduction 21
Literature Review 22
Business Model and Characteristics of Music as a Service 23
Research Framework: Determinants of Customer Value 25
Research Methodology and Analysis 26
Adaptive Conjoint Analysis 26
Deriving Willingness to Pay from Conjoint Data 27
Data Collection and Analysis 27
Results 28
Sample Description 28
Part Worth Utilities of the Attribute Levels and Importance of the Attributes 28
Willingness to Pay for Changing Attributes Levels 29
Discussion and Implications 30
Limitations and Future Research 30
References 31
Informational Determinants of Customer Acquisition and eTailer Revenue 33
Introduction 33
Model 35
Data 37
Results 38
Discussion 40
Limitations and Conclusions 42
References 42
Adoption of a Centralised Post-Trade Processing Market Infrastructure after the Credit Crisis 44
Introduction 44
Theory and Model Development 45
Conceptualization of the Innovation Attributes 46
Conceptualization of Context Variables 46
Adoption Construct 48
Research Method 48
Data Collection and Analysis 48
Measurement Model Evaluation 50
Structural Model Evaluation 52
Discussion of Research Findings and Implications 53
References 54
The Impact of Information Technology on European Post-Trading 56
Introduction and Objective of the Study 56
Previous Research 57
The European Post-Trading Industry 58
Network and Scale Effects in Clearing and Settlement 58
Regulation and Market Initiatives in European Post-Trading 59
Impact of the Financial Crisis on European Post-Trading 61
Study Setup 61
The Delphi Methodology 61
Setup of the Delphi Study on European Post-Trading 62
Results: Most Important IT/IS Issues the Post-Trading System Needs to Cope with 64
Conclusion and Outlook 67
References 68
e-Commerce Use and Design 71
Privately Waiting – A Usability Analysis of the Tor Anonymity Network 71
Introduction 71
Usability of Security 72
Latency as Usability Factor 73
Experiment 74
Core Latency 75
DNS Request as a Part of the HTTP Request 77
Average Latency 78
Cancelation Rate for Average and Core Latency 79
Related Work 80
Discussion and Future Work 81
Conclusion 81
References 82
E-Commerce Readiness in Ethiopia: A Macro-Level Assessment 84
Introduction 84
Rationale of the Study 85
Objective of the Study 85
General Objective 85
Specific Objectives 86
Literature Review 86
E-Commerce, E-Readiness, and E-Commerce Readiness 86
Models to Measure E-Commerce Readiness 89
Scope of the Study 91
Methodology 91
Variables/Indicators 92
Target Data Sources 92
Instrument 92
Data Collection Procedures 92
Data Entry and Analysis 92
Expected Benefits of the Study 93
References 93
Corporate Blogging Today – Usage and Characteristics 95
Introduction 95
Related Work 96
Classification of Corporate Blogs 96
Advantages 97
Disadvantages 97
Delineation 98
Research Method 98
Selection and Definition of Variables 98
Empirical Findings 101
Analysis of Variables 101
Correlation Analysis 102
Conclusion 105
Limitations and Future Research 106
References 107
Agent-Based Simulation for Evaluation of a Mobile Emergency Management System 108
Introduction 108
Methodology 109
Related Work 110
A Mobile Emergency Management System 111
Proposed System Design 111
Example Scenarios 112
Artifact Implementation 113
Evaluation of System Effectiveness Using Simulation of Passenger Egress 115
Evaluation Approach 115
Empirical Basis for Simulation 116
Calibration of Simulation Model to Scenario 117
Initial Simulation Results 118
Next Steps 119
Conclusion 120
References 120
Using Ontologies in an E-Commerce Environment: Helpor Hype? 123
Introduction 123
Related Work 124
Ontologies in E-Commerce 125
Research Method 126
Data Collection 126
Data Analysis 127
Empirical Findings 127
Managerial Implications for Deploying and Modeling Ontology-Based Systems in Online Shops 129
Limitations 131
Conclusion 131
References 132
e-Business Research Issues and Methods 135
B2B Electronic Marketplaces in Supply Chain Management: Analyzing Recent Research Activities 135
Introduction 135
B2B Electronic Marketplaces 136
Research Methodology 138
Analyzing Recent Research Activities 140
Year of Publication vs. Type of Publication Outlet 141
Region of Authors’ Organization vs. Type of Publication Outlet 142
Year of Publication vs. Region of Authors’ Organization 142
Focus of Analyzed Articles 143
Focus of Article vs. Region of Authors’ Organization 143
Focus of Article vs. Year of Publication 144
Research Methodologies 145
Region of Authors’ Organization vs. Research Methodology 146
Focus of Article vs. Research Methodology 146
Limitations 147
Conclusion and Future Work 147
References 148
Appendix 150
Proximal Business Intelligence on the Semantic Web 153
Introduction 153
Background 154
Business Data Meets Ubiquitous Architecture 154
Scale of Proximity – Starting with RFID Technologies 156
Semantic Web Tools 156
Research Approach 157
Research Artefacts 158
Proximity Based BI Architecture 158
Ontology Topology 158
Performance Analysis 163
UBIS ONTO Framework 164
Recommendations for Engineering 165
Conclusion 166
References 166
Disintermediation in the Tourism Industry:Theory vs. Practice 168
Introduction 168
Tourism Stakeholders and Supply Chain 169
Disintermediation in Literature 170
Disintermediation in the Context of Thai Tourism SMES 172
Conclusion and Future Research 176
References 177
Author Index 180