Persuasion
SAGE Publications Inc (Verlag)
978-0-8039-3368-2 (ISBN)
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This volume provides a clear, straightforward introduction to theory and research in persuasion, leaving instructors free to hand-pick non-text materials to satisfy ancillary aims. It includes a discussion of research concerning the production of persuasive messages, as well as the more traditional research on the study of message effects. The text also provides a careful, comprehensive and critical treatment of the relevant research literature including examination of primary as well as secondary and tertiary sources, consideration of a wide body of published research from diverse fields, attention to avoiding premature generalizations from limited research evidence, and a thorough treatment of relevant theoretical and methodological questions.
Daniel J. O’Keefe is the Owen L. Coon Professor in the Department of Communication Studies at Northwestern University. He received his Ph.D. from the University of Illinois at Urbana-Champaign and has been a faculty member at the University of Michigan, Pennsylvania State University, and the University of Illinois. He has received the National Communication Association’s Charles Woolbert Research Award, its Golden Anniversary Monograph Award, its Rhetorical and Communication Theory Division Distinguished Scholar Award, and its Health Communication Division Article of the Year Award, the International Communication Association’s Best Article Award and its Division 1 John E. Hunter Meta-Analysis Award, the International Society for the Study of Argumentation’s Distinguished Research Award, the American Forensic Association’s Daniel Rohrer Memorial Research Award, and teaching awards from Northwestern University, the University of Illinois, and the Central States Communication Association.
PART ONE: INTRODUCTION
Persuasion and the Concept of Attitude
PART TWO: THEORETICAL APPROACHES TO PERSUASIVE EFFECTS
Social Judgement Theory
Information-Integration Models of Attitude
Cognitive Dissonance Theory
Theory of Reasoned Action
Elaboration-Likelihood Model
PART THREE: FACTORS INFLUENCING PERSUASIVE EFFECTS
The Study of Persuasive Effects
Source Factors
Message Factors
Receiver and Context Factors
Attitudes and Actions
The Attitude-Behavior Relationship
PART FOUR: COMPLIANCE-GAINING MESSAGE PRODUCTION
Compliance-Gaining Message Production
| Erscheint lt. Verlag | 10.5.1990 |
|---|---|
| Reihe/Serie | Current Communication |
| Verlagsort | Thousand Oaks |
| Sprache | englisch |
| Maße | 152 x 228 mm |
| Gewicht | 600 g |
| Themenwelt | Geisteswissenschaften ► Psychologie ► Sozialpsychologie |
| Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft | |
| ISBN-10 | 0-8039-3368-1 / 0803933681 |
| ISBN-13 | 978-0-8039-3368-2 / 9780803933682 |
| Zustand | Neuware |
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